Twitter Fleets, New Social Media Features Similar to Instagram Stories
To stay on social media, Twitter Fleets is the newest feature that you need to take advantage of.
The newest feature of Twitter is being discussed and is predicted to be the newest weapon for the world of social media marketing.
So, what will the Twitter Fleets look like? Then, what is the best way to take advantage of these features?
Relax, FroggyAds has summarized everything for you. Check out the details below!
What are Twitter Fleets?
Adapted from The Verge page, Twitter Fleets is a feature that can display tweets temporarily.
Twitter Fleets can be likened to Instagram Stories.
Why is that? The reason is, Fleets borrows all the best ideas applied by Instagram and Snapchat in their Story feature.
Users can post messages, respond to other people’s tweets, or send videos with background color and text options that can also be found on other social media applications.
The content presented in this feature will disappear after 24 hours and cannot be retweeted, replied to, or embedded in other pages.
Similar to the Instagram layout, Twitter users who own Fleets will now see a section with a circular Story icon from each account above their Twitter timeline.
Users can respond to other people’s Fleets by pressing the Fleets icon and send a message or emoji directly to the creator.
By doing this, the user will start a conversation in the DM, just like how the process of replying to a Story on Instagram works.
Twitter has said it will introduce stickers and live broadcasts at some point in the future. However, you cannot like or retweet Fleet.
Currently, Twitter says that there will be no notification if someone takes a screenshot of one of your Fleets.
Then, followers can see Fleets directly by visiting your profile or pressing the Fleets icon.
Twitter hopes that this new feature will help reduce pressure on users so they can express their thoughts and feelings in a more relaxed and informal way.
This goal was formed after Twitter researched Fleet functionality in several countries such as Brazil, Italy, and India.
Research results reveal that Fleets helps people feel more comfortable joining in on a conversation.
Twitter has also seen that people are becoming more active on their social media because of the Twitter Fleets.
Twitter Fleets arrived in Indonesia on November 19, 2020, and has now become the most popular social media feature for netizens.
How to Use Twitter Fleets
As FroggyAds has explained, Twitter Fleets is a feature that is quite similar to Instagram Stories.
Therefore, how to use Twitter Fleets should not be a problem for Instagram fans.
However, there are some unique steps that you can’t find in the Instagram or Snapchat Stories feature.
How do you take advantage of the Twitter Fleets feature? According to the Twitter Help page, here is the explanation:
1. Create a new Fleet
When using Twitter Fleets, the first thing you need to learn is how to create a new Fleet.
The method is quite easy. To create a new Fleet, start by tapping the profile or camera image on the Fleet array above your timeline.
Next, you will come to the section for uploading Fleets. Pay attention to the menu options at the bottom that you can slide right and left.
Please select the type of content that you want to present on the Twitter Fleets. Content can be text, videos, images, or GIFs and all can be uploaded from your device.
2. Using a text editor
Generally, the text editor on Twitter Fleets is a feature that will give you options for the type of media in your Fleet.
How to use it is also not difficult. First, press the screen to display the keyboard and toolbars.
Next, hit the align button to format the middle, left, or right text.
To change the text to bold, you can press the B button. Then, to highlight the text, select the highlight button.
The Color wheel allows you to change the color of the text and highlights. To select a color, press the color selection on the color wheel icon.
Furthermore, if you want to move or resize the media on the Fleet, use your fingers and adjust it as needed.
Finally, tap on the circle icon at the bottom left of the screen to change the background color of your Fleet.
When finished, press the Fleet button, and you can see the results directly in the Fleets row.
Benefits of Twitter Fleets for Brands
It may seem premature, however, Twitter Fleets is a feature that brands can take advantage of.
Although examples of its effective use are yet to be seen, there are some important things that marketers need to know about one of the supporting features of Twitter marketing.
What are the benefits of the Twitter Fleets that marketers can take? According to Hubspot, here is the explanation:
- Twitter Fleets is a brand weapon for offering limited promos.
- Daily giveaways can be an option for marketers.
- Live events on Twitter Fleets can be quite lucrative.
- Twitter Fleets are a great way to interact with users.
- Behind the scenes content fits the Twitter Fleets.
That’s a brief explanation regarding a new feature from Twitter called Fleets. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.