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Paddy Power, the company which seems to relish inflicting offence in its commercials, has become embroiled in a racism storm after posting a tweet confirming it would be paying out early on a Floyd Mayweather beating Conor McGregor this weekend, under the phrase: “We always bet on black. ”The full ad, which shows a positive Mayweather showered with cash, reads: “Always bet on black. We’ve paid out early on a Mayweather victory. Because we checked only one of them is a boxer. ”The crusade has brought on a barrage of criticism, accusing the bookmaker of racism, adding: “Who was stupid enough to arise with that tag line?”, “It aint the 80’s now you know”, “You can’t say that this present day”, and “Presumably a person idea this was edgy and good for publicity”.

Perhaps unsurprisingly Paddy Power denies any wrongdoing, insisting that the quote were misunderstood and had been utilized in reference to a “basic movie line” from 1992 movie, Passenger 57. In a press release the firm said: “Like Wesley Snipes – who famously delivered the line – Floyd Mayweather is rightfully happy with his identity and, while the advert does reference his race, it does so in a manner which isn’t in any respect derogatory or insulting. “It’s also a making a bet associated pun which references a roulette wheel. Because we’re about playing – get it?If people don’t find it irresistible that’s completely their prerogative. ”While the company has run into bother with the Advertising Standards Authority on numerous occasions – most above all for its Oscar Pistorious ads – its most recent campaigns have managed to swerve any action.

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Your call to action for this episode is to venture into Twitter video. This is a good way to create compelling content material which will attract attention to your feed. I’ve been on a quest to get more people using this feature. It’s extremely underutilized. I even began a new initiative called VideoReplyDay on Tuesdays.

I’m encouraging people to answer to their tweets with a video each week. It’s an ideal way to get in the habit of using it. And it’s super easy to do. See my video below. And with this call to action I want you to tweet both Rebekah and I a video tweet telling us what you consider this episode. Send to @MadalynSklar and @RebekahRadice.