To measure TV audiences and derive our viewing metrics i. e. , ratings, reach, frequency, we use proprietary digital measuring instruments and software to catch what content material, community or station viewers are watching on each TV and virtual instruments in the houses of our Nielsen Families. In total, we degree lots of of networks, a whole lot of stations, hundreds of courses and millions of viewers.
In the U. S. , electronic measuring contraptions and millions of cable/satellite boxes are used to deliver local market level viewing behaviors, allowing the media market to gain a granular view of TV audiences. Chosen randomly via proven and rigorous recommendations, Nielsen’s TV Families represent a cross phase of representative homes around the nation and each local market. And unlike measurement that relies solely on big data assets, our measurement ensures consultant coverage across demographics because our panels which form the basis for our Nielsen Families be sure that we catch person level viewing behavior, not only set top box level viewing. Being able to measure in a way that fairly represents all races, ages, ethnicities and behaviors is important for the industry to transact and examine with self assurance.