Hulya Altunbas: ReklamStore is the most excellent electronic advertisements platform that gives data centric performance answers for advertisers and publishers. ReklamStore provides online advertising solutions for advertisers to target the proper viewers with the correct ad model by analysing users’ demographics and pursuits, in response to their web browsing behaviour. This way, advertisers can easily execute advantageous and efficient internet marketing thoughts to arrive their objectives. ReklamStore’s expert team and technology help advertisers, businesses and publishers to arrive their targets and increase their brand cognizance with performance based answers. Mobile device usage and online engagement is extremely high.
According to comScore, the Turkish online audience is among the most engaged online audiences in the world. Turkey’s young population makes it one of the main appealing markets for social media. Facebook and Twitter are very accepted. As a result, the maximum growing electronic ad phase is mobile. The mobile ad market grew by 61% in 2015, that is significantly higher than the total electronic ad market growth of 20%.
I think digital advertisements companies should set their strategy in response to these trends. For example, as ReklamStore, we made an acquisition lately, to increase our mobile presence available in the market. We received Rekmob, Turkey’s first self serve mobile ad community. Rekmob offers advertisers creative focused on alternatives to reach millions of end clients via a whole lot of mobile apps.