Tumblr Ads

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Another capabilities of native advertisements is that it translates well onto mobile instruments, where there’s little room for demonstrate ads but various room for actual content. In Stream ads begin running on Tumblr’s web page on June 1; they’re already running, in a limited form, in Tumblr’s mobile apps. But the downside there is similar: With less room to work with, mobile native ads which are perceived as advertising will easily grow tiresome, that’s an issue Facebook has encountered. That makes it all the more essential that Tumblr’s ads actually attract its users, and why the way forward for Yahoo’s commercials business—on Tumblr, at the least—may be cats and lively GIFs.

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