TrustRadius, a customer generated BB software review platform, raises $. M TECH TV BLOG

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User generated reviews have come under a lot of complaint lately. Regulators were going after companies for not being vigilant enough about policing their systems for “fake” comments, either planted to big up a product, or by rivals to knock it down, or coming from those that are being paid to put in a good word. The argument has been that the marketplaces hosting those reviews are still bringing in eyeballs and product conversions in line with that feedback, so they are less involved with the corruption even though it longer term can likely sour patrons on the trustworthiness of the entire platform.

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