Trends in Digital Advertising That Take Us from to

Native commercials’s aim is to be pretty unobtrusive by offering value driven content within feeds, sites, and channels where the viewers is already attractive. Companies that are spending their ad dollars during this space aren’t always speaking about their brands, but rather, they’re showcasing their brand’s relationship with the wider community or larger cultural trends. The advantage of this form of content material is that, when done well, it can be more share worthy for the viewers since it adds standalone value external of speaking concerning the brand/product. In other words, its aim is to have interaction with the audience on their turf.

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