Transcript of Make Pinterest Your Marketing Secret Weapon

Alisa Meredith: I think it really is dependent upon which network you’re speaking about. They all form of have their very own place. Facebook is where you go as a result of people expect you to be there. If you’re not there, I think there’s some suspicion.

Like, “What do they have to hide?Why are they not on Facebook?” Instagram is where people get to know you in my opinion, which is a beautiful thing, and it can be very good for sales. Pinterest, which I do not classify as social, but I remember that it does get type of lumped in there, is more of a search engine. There’s a spot for most people on most networks, it just is dependent upon what you’re looking to get out of them. Alisa Meredith: Yeah, I agree, and I think that they both have some social elements, but primarily the way people use them is for his or her own counsel. So I bring to mind Pinterest as more like the introvert’s community.

It’s about me, it’s about where I go to plan. It’s not where I am going to present myself in a certain way like you might on LinkedIn, or Facebook, or Instagram. It’s a very different intent, and the way that folks use it is various too. So anything like 90% of all recreation on Pinterest occurs in search, which is completely not the case on other networks. Alisa Meredith: I think the easiest way is to get an account and use it.

You may need zero interest in Pinterest, you watched, but everything that you simply’re drawn to is on there. Trust me. I would choose anything that really gets you excited and just create one board and go searching. Search for concepts that get you excited, and spot what is it about a particular article, or topic, or what’s it that made you click this pin over that pin?How are you behaving on Pinterest?Just get inside the mind of a Pinner as a result of marketers, we always examine things a bit in a different way. Sometimes you simply deserve to be a client for a while. John Jantsch: Let’s face it, it’s getting harder and harder to arrive our customers and purchasers, and we have to be numerous places.

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com, enter the code DUCTTAPE for a free one month pro trial. Alisa Meredith: Pinterest is all in regards to the traffic. It’s the one place that I know of that is extremely happy to send you off in their platform to yours. It can be a huge site visitors driver, and infrequently I’ve had people call my agency and say, “Hey, I wasn’t doing anything else on Pinterest, and I just came about to notice that I’m getting a ton of traffic from Pinterest so I feel like maybe if I put some effort into it, I would get more,” and yes customarily it truly is the case. It is already the number two driver of social site visitors, right behind Facebook.

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If people put more energy into it, it could be a lot more. Alisa Meredith: Well you know, I have seen some ugly pins do really, rather well. I have one from an old agency of mine that I still get emails about it being my most suitable pin, and it is ugly. It has like Lego characters on it. It’s bad. So from time to time that happens, but in normal you do want high excellent, professional images with some compelling text on the image, which partly works to help people know what the image is and to click through.

It also helps with search. So Pinterest actually reads the text on your image, Pinterest can definitely tell what the items in your image are, and that they assign keywords in line with those items. Alisa Meredith: So with that during mind, that’s not operating anymore, to pin an analogous thing over and once more. So what a lot of individuals are doing is making multiple images for an analogous blog post. Right?So more chance to appear. I asked around to a couple of my friends, “Have you done this?What are the results?” and a friend of mine who has a Teachers Pay Teachers store where they sell writing checklists for third grader academics, for instance, she had a pin, it was a pair years old, and she was still getting almost 2,000 link clicks a month from it, which I’ll take that from one image on Pinterest.

Alisa Meredith: Yeah, native video is fairly new to Pinterest. It seems to be most advantageous for focus and engagement in preference to site visitors. There are ways to get it to work for traffic, but form of the intention is that folks will watch it on Pinterest and learn more about your enterprise. So particularly if you’re looking at ads on Pinterest which are video, a lot of them are the bigger brands. So they’re paying for that focus, but yeah they’re very distinguished in search on Pinterest at this time as a result of they’re new, and Pinterest wants people to use them.

So they’ll be right at the tip of your search consequences. Of course they’re very eye catching as you’re scrolling via on mobile. Like one of the videos in the frame will be moving, which is pretty great. Alisa Meredith: The coolest thing, to me, about promoted pins is that should you advertise a pin on Pinterest, even after that promotion is completed, that pin lives on, after which people because your distribution has been plenty greater since you paid for it, people will were saving it all this time, right, so now it’s on their boards, and their people are seeing it, it’s showing up in other searches. People keep clicking on these secondary pins that came out of your promoted pin, and you’re not paying for that.

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You stopped your ad, but you’re still getting more site visitors because you promoted the pin. It’s pretty cool. Alisa Meredith: How does it work?Well, it’s just a little like Facebook Ads, however the targeting alternatives aren’t as extensive. It’s a smaller platform, it’s a more recent platform, but they are pretty cool. You can do things such as you can in its place of a lookalike viewers, you could do an act alike viewers which is analogous, but in its place of getting identical demographics it might have similar behavior patterns. Like Pinterest would look at say your paying consumers and say, “All right, these people tend to be attracted to this form of thing, they tend to pin this kind of thing, they’ve got boards about these forms of things,” and then they can target those people.

Alisa Meredith: Mm hmm affirmative. Yeah, so travel does rather well. We have a lot of recipe bloggers that get a ton of traffic from Pinterest. Fashion and wonder, bloggers, even finance does rather well. I think it all comes right down to if which you can frame your product or carrier the proper way, like the Pinterest way, pretty much anybody can make it work.

Because like with finance, I use this example like on Facebook it can be something like, “10 Things That Will Get You Audited This Year,” right?That works on Facebook, but on Pinterest you want it to be aspirational. So it’s going to be like, “10 Ways You’re Going To 10x Your Business This Year. ” It’s different content material. Sometimes that you would be able to reframe latest content to have it work on Pinterest, but it’s just a very alternative feel. John Jantsch: Yeah, and while I think we need to stay in the instant and do things which are appealing that happen in the moment, I do think if we’ve a plan for our editorial, we should time table things out.

I remember when social started, people were like, “Oh, that’s robot. You’re not being truly social,” but I think if we’re looking at social media and we’re browsing at search engines and systems like this as just a part of our usual advertising plan which is what we might be searching at them as, I think then scheduling just is sensible as it’s basically our editorial plan. So we stay focused, and we stay heading in the right direction.