TouchDDown! Dunkin’ Donuts Introduces First Vine Ad On A Professional Broadcast

Are you ready for some football?Earlier this week, Dunkin’ Donuts debuted the 1st ad on an expert broadcast created with Vine on ESPN’s Monday Night Countdown. Shown as a billboard ad during Monday Night Countdown, the visual was definitely a Vine enacting the imminent coin toss during Monday Night Football with Dunkin’ Donuts hot and iced coffee, plus a festively striped latte “referee”. The Vine billboard ad was designed to advertise a weekly DunkinReplay Vine that could appear on Dunkin’ Donuts’ social media channels during Monday Night Football. Throughout the 16 game season, four unique Vine billboard ads may be shown.