Total Quality Management: Definition, Element, Benefits and How to Implementation

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Total Quality Management: Definition, Element, Benefits and How to Implementation

Total Quality Management Definition Element Benefits and How to Implementation

Total quality management or Total Quality Management (TQM) is an approach to long-term success designed based on the idea that all staff members are committed to providing high work standards in all aspects of the company’s operations, including processes, services, products, and corporate culture. ,

In this article, we will explain the objectives of the total quality management, elements and main benefits, and how to apply the total quality management approach in your organization.

What is the purpose of Total Quality Management?

The overall goal of the TQM approach is to increase customer satisfaction. This will apply to internal customers and external customers. TQM requires integration of all aspects of the business, focusing on customer requirements and organizational processes.

Workers’ experience and knowledge are very valuable in rethinking every aspect of business and optimizing the experience of everyone involved. The successful results of the total quality management approach are quality products, satisfied customers and employees who feel appreciated.

What is the main element of total quality management?

TQM is a management system that focuses on customers involving all employees in an organized increase throughout the company. Effective communication, data, and strategies are used to combine activity and culture into the organization. The main elements are relative to each of these categories.

Focusing on customers

The level of quality provided by a company is determined by the customer. The company can re-practice employees, focus on high-quality design and embrace all forms of technology, but customers will always determine whether the adjustment is useful.

Full involvement of employees

Every employee contributes to the company’s goals. The total commitment of all employees can only occur after they are empowered and management has provided an environment that is free of fear. A very successful management system encourages regular improvements and training as part of a normal working day. One method of empowering is a managed work team.

Process oriented

The process is the main focus of total quality management. Changing input (both internal and external) into the output to be submitted to customers is a process. Definition of every step of the process and measurement of performance monitored continuously detects unplanned variations.

  • Integrated system: total quality management focuses on horizontal interconnection processes in organizations, in contrast to structured standards vertically.
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Each small process is combined to form a larger process, in total, it is a reliable process of business to define and implement strategies. Every employee must understand the company’s vision, principles and mission along with the main policies, results and processes. Communication and monitoring of progress must be continuous.

Maintaining a quality culture is very important for organizations to achieve excellence in service and its products. The integrated system uses all business increase elements to continue to improve and exceed the expectations of all stakeholders, including employees and customers.

Strategic and systematic approach

TQM is very dependent on a strategic and systematic approach to achieving organizational goals while achieving a predetermined vision and mission. Management This approach requires a strategic plan that must be formulated with quality as a core component.


The continuous improvement of the process is another major component of total quality management. Repair actions constantly encourage companies to analyze themselves and continue to improve to become more competitive and effectively meet the expectations of their stakeholders.

Decision making based on facts

Performance data is a must to determine how well the performance of the organization. Total quality management depends on data collection and analysis continuously to increase the accuracy of decision making, enabling future forecasting and reaching consensus.


Effective communication is an integral part of motivating employees and maintaining moral. This applies to daily operations and during the period of change. The right method, strategy and time is very important for the total quality management approach. Many organizations include these elements into core values ​​and business principles.

Benefits of Total Quality Management Approach

If applied correctly, the TQM approach can produce many benefits for organizations, stakeholders, and employees. Here are some Benefits of TQM:

  • Increased profit
  • Innovation process
  • Improved market appearance
  • Increased productivity increased
  • Stronger competitive position
  • Reduce or eliminate defects and waste
  • Stronger customer focus
  • Greater customer satisfaction
  • Greater employee of employment
  • Reduce costs
  • More efficient management
  • Enhanced stakeholder value
  • Better adaptability to change
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Implementation of Total Quality Mangement

Make large-scale changes in established businesses can cause difficulties with employees, customers, and stakeholders. The TQM approach has an outline that, if followed carefully, can create a happier and powerful environment. Here are six steps that must be taken to apply TQM:

  • After top management decided to adopt a total quality management approach, they can evaluate the quality management system, customer satisfaction, and their current culture.
  • After identifying and prioritizing customer demand, the company will adjust the product and service in response.
  • Management will describe the critical process which is currently used to meet customer needs and form a team to focus on improving processes.
  • A steering committee will manage the momentum of the total quality management approach while managers contribute through coaching, training, planning and other methods.
  • Standardization and process management will continue every day while evaluation and revisions will be carried out as needed.
  • Communication and feedback for employees and stakeholders will continue and the recognition and award process will be formed for total commitment at all levels.

Because all organizations must grow and develop to meet the needs of their customers, the total Quality Management approach uses a holistic perspective of the company and handles all levels of business.

Evaluate policies, procedures, interactions and even products, TQM optimizes every level of the organization. Employees, customers, and all stakeholders play a role in the evolution of companies with total commitment and are treated as partners with shared goals.


That is the complete discussion of total quality management. Good management will certainly produce good profits, including in your business financial management.

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