In today’s digital age, video advertising has become an integral part of marketing strategies.
With spending on video ads expected to skyrocket in the coming years, it’s crucial for publishers to choose the right ad networks to maximize their revenue.
In this article, we will take a closer look at the top video ad networks for publishers, including industry giants like Publift, Primis, and Facebook Audience Network.
Stick around to discover how these networks can help skyrocket your advertising success in a rapidly evolving landscape.
top video ad networks
The top video ad networks for publishers include Publift, Primis, Facebook Audience Network, AdPlayer.Pro, OpenX, Magnite, SelectMedia, Unruly, Verizon Media, Chocolate Platform, AdMedia, Teads, Fyber, and Undertone.
These networks help publishers and advertisers trade video ad impressions at scale, and they offer a variety of formats and technologies to meet different needs.
Some networks specialize in in-stream video ads, while others focus on outstream video ads.
It is important for publishers to select a network that offers technological support and expertise to fight against fraud.
Video advertising is a rapidly growing segment, with spending projected to reach over US$92.29 billion by 2021.
As consumers increasingly consume video content online, video ad networks provide valuable opportunities for publishers to monetize their content and for advertisers to reach their target audience.
Key Points:
- Top video ad networks for publishers include:
- Publift
- Primis
- Facebook Audience Network
- AdPlayer.Pro
- OpenX
- Magnite
- SelectMedia
- Unruly
- Verizon Media
- Chocolate Platform
- AdMedia
- Teads
- Fyber
- Undertone
- These networks offer a variety of formats and technologies to meet different needs of publishers and advertisers.
- Some networks specialize in in-stream video ads, while others focus on outstream video ads.
- Selecting a network with technological support and expertise to fight against fraud is important for publishers.
- Video advertising is a rapidly growing segment, with spending projected to reach over US$92.29 billion by 2021.
- Video ad networks provide valuable opportunities for publishers to monetize their content and for advertisers to reach their target audience as consumers increasingly consume video content online.
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💡 Did You Know?
1. Despite being one of the top video ad networks, YouTube has strict guidelines when it comes to accepting sponsored content. In order for a video to be eligible for monetization, it must have at least 1,000 subscribers and 4,000 watch hours in the past 12 months.
2. One of the top video ad networks, Audiencer, offers a unique feature called “unskippable ads.” Advertisers can create ads that viewers are unable to skip, ensuring that their content is seen in its entirety.
3. Adapt.tv, a popular video ad network, was acquired by AOL for $405 million in 2013. This acquisition helped solidify AOL’s position as one of the leading players in the digital advertising industry.
4. YuMe, another top video ad network, developed a technology called “BrandShield” that enables advertisers to avoid having their content shown alongside inappropriate or controversial videos. This ensures that brands maintain their image and protect themselves from potential backlash.
5. Tremor Video, one of the top video ad networks, was responsible for the first-ever video ad on a mobile device in 2008. This innovative move paved the way for the mobile advertising industry to flourish and revolutionized the way advertisers reach their target audience.
Projected Growth Of Video Advertising Spending
The world of digital advertising is constantly evolving, and one area that has seen tremendous growth in recent years is video advertising. According to projections, spending on video advertising is expected to surpass a whopping US$92.29 billion by 2021. This staggering figure showcases the rising popularity and effectiveness of video as a marketing tool.
The video advertising segment is expected to experience a compound annual growth rate (CAGR) of 11.94% between 2021 and 2025. This significant growth rate reflects the increasing demand for video ads and the willingness of brands to invest in this powerful medium.
As more and more consumers turn to video content for entertainment, education, and information, advertisers are keen to tap into this captive audience.
- Video advertising spending could reach over US$92.29 billion by 2021.
- The compound annual growth rate (CAGR) for the video advertising segment is projected to be 11.94% between 2021 and 2025.
- Video has become a popular marketing tool due to its effectiveness.
- Consumers are increasingly seeking video content for entertainment, education, and information.
Buzzfeed’s Success With Video Ad Revenue
One shining example of the success of video advertising is BuzzFeed, a digital media company known for its engaging and shareable content. In 2016, BuzzFeed generated over half of its advertising revenue from video advertisements. This percentage is projected to climb to an impressive 75% in the near future. This shift in revenue generation highlights the effectiveness and profitability of video ads for publishers.
BuzzFeed’s success story serves as a testament to the power of video advertising. As more publishers witness the revenue potential of video ads, they are actively seeking top video ad networks to boost their brand’s visibility and maximize their advertising revenue.
- BuzzFeed generated over half of its advertising revenue from video advertisements in 2016.
- The percentage of revenue generated from video ads is projected to reach 75% in the near future.
- This shift highlights the effectiveness and profitability of video advertising for publishers.
- Publishers are now actively seeking top video ad networks to enhance their brand’s visibility and maximize their advertising revenue.
“BuzzFeed’s success story serves as a testament to the power of video advertising.”
Large Publishers Exploring Top Video Ad Networks
Major publishers such as The Washington Post, Forbes, and CBS are among the industry giants exploring top video ad networks. These publishers recognize the value and reach of video advertising and are keen to leverage the power of these networks to increase their revenue and enhance their audience engagement.
Large publishers understand the importance of aligning themselves with reputable and effective video ad networks. By partnering with the right network, publishers can tap into a vast pool of advertisers and connect with buyers to run successful online advertising campaigns.
Benefits of partnering with top video ad networks:
- Access to a wide range of advertisers
- Increased revenue potential
- Enhanced audience engagement
- Higher chances of running successful online advertising campaigns
“Partnering with the right video ad network is crucial for publishers. It allows them to tap into a broad pool of advertisers, which can lead to increased revenue and better audience engagement. This strategic alliance enables publishers to run successful online advertising campaigns and maximize their potential.”
Top Video Ad Networks For Publishers
For publishers looking to maximize their video advertising efforts, here are 14 top video ad networks to consider:
Publift: Publift helps publishers navigate the programmatic advertising landscape. With over 350 publisher partners, Publift offers personalized ad strategies, an easy approval process, and low minimum payout.
Primis: Primis is a video discovery engine platform that increases revenue for publishers by helping users discover high-quality video content. With 4.8 billion recommendations of 3.4 million pieces of content per month, Primis allows publishers to have control over categories, channels, and keywords.
Facebook Audience Network: Facebook Audience Network allows publishers to join the in-stream video ads system and use their original content. This network is more suitable for mobile video ad inventory.
AdPlayer.Pro: AdPlayer.Pro is an outstream video ad solution that enables publishers to monetize their editorial content, even if they don’t have on-site video inventory.
OpenX: OpenX is a video ad network available on major video ad servers, players, and integrations. They support both in-stream and outstream video ads and offer campaign optimization and custom targeting tools.
Magnite: Serving over 65% of global comScore 300 publishers, Magnite is the world’s largest independent sell-side ad platform. Magnite offers a curated programmatic advertising marketplace and provides real-time information and advanced video ad technology.
SelectMedia: SelectMedia is a top video ad network in Asia, offering various formats like slider playlist, in-content, bottom sticky, and overlay. They run their ad auction on open exchanges, resulting in lower CPMs for video ads.
Unruly: Unruly provides access to major DSPs and trading desks. They have partnered with 95% of the top brands in the AdAge 100. Unruly offers various video ad formats, including in-stream, out-stream, and mobile, and does not require publishers to have existing video content.
Verizon Media: Formerly known as Oath, Verizon Media combines assets from AOL and Yahoo. This network offers excellent customer support and provides a self-serve platform with top-notch safety tools. They also allow non-video publishers to utilize their syndication service.
Chocolate Platform: Chocolate Platform is a fast-growing video ad network that primarily serves mobile developers and publishers. With a focus on mobile apps, Chocolate Platform handles over 14 billion video ad auctions per month.
AdMedia: AdMedia allows users to monetize third-party videos and is growing in popularity among publishers.
Teads: Teads distributes video advertising to an astounding 1.9 billion people every month across major publishers. Their focus is on producing professionally-produced editorial content, and they offer a 30% increase in reach compared to Nielsen benchmarks.
Fyber: Fyber offers various ad formats, including mobile-first video formats like VPAID. They provide real-time data and tools for A/B testing, making them an ideal choice for premium brands.
Undertone: Undertone works with publishers who have an existing video library. They primarily promote full-screen takeover ads and offer limited customization options. Their popularity stems from the higher CPMs they can provide.
These video ad networks cater to a variety of publishers and offer unique features and benefits. It is essential for publishers to evaluate their needs and select the ad network that best aligns with their specific requirements.
Scale And Function Of Video Ad Networks
Video ad networks are essential in the digital advertising ecosystem for trading video ad impressions. They enable publishers and advertisers to efficiently buy and sell ad inventory across multiple platforms, ensuring effective ad delivery to the target audience.
Publishers can monetize their video content and generate revenue by leveraging the technological infrastructure provided by video ad networks. These networks connect them with advertisers who are looking to reach their audience.
Advertisers benefit from video ad networks by gaining access to a wide range of video ad placements. This allows them to effectively connect with their target market and promote their products or services.
In summary:
- Video ad networks facilitate the buying and selling of ad inventory across platforms.
- Publishers can monetize their video content and generate revenue.
- Advertisers gain access to a wide inventory of video ad placements.
- Video ad networks enable effective targeting and promotion to the target audience.
The Rise Of Video Content Consumption
Consumers’ appetite for video content continues to grow at a rapid pace. Studies suggest that by 2021, a whopping 85% of content consumed on the internet will be in video format. This eye-opening statistic underscores the crucial role that video advertising plays in engaging and capturing the attention of online users.
As consumers devote more of their time to consuming video content, advertisers are eager to capitalize on this opportunity to connect with their audience. This trend has prompted a significant shift in advertising budgets, with 96% of marketers already investing in video ads and 61% planning to further increase their video ad budgets.
To summarize:
- By 2021, 85% of internet content will be in video format.
- Video advertising is a vital tool for engaging online users.
- 96% of marketers are currently investing in video ads.
- 61% of marketers plan to increase their video ad budgets.
Marketers’ Investment In Video Advertising
The effectiveness of video advertising is undeniable, as evidenced by the widespread investment by marketers. With 96% of marketers already allocating ad spend to video, it is clear that this medium provides unmatched opportunities to connect with audiences and drive brand awareness.
Marketers have recognized the power of video to convey stories, evoke emotions, and create memorable experiences. By harnessing the visual and auditory impact of video, advertisers can deliver their message in a compelling and engaging manner, ultimately driving higher conversion rates and brand loyalty.
- Video advertising is highly effective, with 96% of marketers investing in it.
- Video has the power to convey stories and evoke emotions.
- It creates memorable experiences for the audience.
- Visual and auditory impact plays a significant role in delivering a compelling message.
- Higher conversion rates and brand loyalty are the ultimate goals.
Instream And Outstream Video Ads: Placement And Context
Video ad networks offer two primary types of video ad placements: instream and outstream. Instream video ads are designed for publishers with existing video content, allowing advertisers to place ads within relevant video contexts. These ads seamlessly integrate into the video content and can be placed before, during, or after the video playback.
On the other hand, outstream video ads are catered to publishers without video content. These ads are placed in the same way as image or text ads, appearing within the content of web pages. Outstream video ads provide an additional revenue stream for publishers, monetizing their content even if they don’t have video inventory.
Connecting Publishers And Advertisers Through Video Ad Networks
One of the primary functions of video ad networks is to bring publishers and advertisers together. These networks provide a platform where publishers can connect with buyers and run online advertising campaigns. By leveraging the extensive reach and targeting capabilities of video ad networks, publishers can maximize their revenue potential and expand their brand’s visibility.
Advertisers, on the other hand, benefit from the wide range of publishers available on video ad networks. These networks allow advertisers to tailor their campaigns to reach specific target audiences, ensuring their ads are seen by the right people in the right context.
Considerations When Selecting An Ad Network For Fraud Protection
With the increasing reliance on digital advertising, ad fraud poses a significant concern for publishers and advertisers. When choosing a video ad network, it is crucial to select a network that offers technological support and expertise in combating ad fraud effectively.
Ad networks should have robust fraud detection systems in place to safeguard against fraudulent activities such as click fraud, impression fraud, and bot traffic. Additionally, networks should provide transparency and clear reporting mechanisms to ensure that publishers and advertisers have full visibility into their ad campaigns’ performance.
The explosive growth of video advertising presents a tremendous opportunity for publishers and advertisers to boost their brand’s visibility and engage with their target audiences. By leveraging the top video ad networks, publishers can monetize their content and maximize advertising revenue. Advertisers, on the other hand, can effectively reach their target market and achieve higher conversion rates.
However, it is crucial to carefully assess the features, benefits, and fraud protection measures offered by different video ad networks to select the one that best suits your specific needs.
FAQ
1. What are the top video ad networks currently dominating the market?
The top video ad networks currently dominating the market include Google’s YouTube, Facebook’s Audience Network, and Verizon Media’s Verizon Media Platform. YouTube is the largest platform for video ads, with a vast user base and extensive ad targeting capabilities. Facebook’s Audience Network is also a significant player, leveraging its massive user base and targeting capabilities across its platform. Verizon Media Platform, formerly known as Oath, offers advertisers access to premium video inventory across its network of publishers, making it another dominant force in the video ad market. These networks provide advertisers with extensive reach, targeting options, and diverse ad formats to effectively connect with their target audience.
2. How do the top video ad networks differ in terms of targeting options and audience reach?
The top video ad networks differ in terms of targeting options and audience reach based on their capabilities and reach in the digital advertising landscape. Some ad networks provide highly advanced targeting options, allowing advertisers to reach specific demographics, interests, and behaviors. These networks have robust data analytics and targeting tools that enable advertisers to deliver their ads to the right audience, increasing the efficiency and effectiveness of their campaigns.
In terms of audience reach, top video ad networks vary in their size and reach. Some networks have partnerships and integration with a wide range of publishers, platforms, and apps, allowing advertisers to reach a large and diverse audience across various devices and channels. These networks have extensive ad inventory and can target users in different geographies and languages. Other networks may have a more focused audience reach but offer niche targeting options, providing advertisers the opportunity to reach highly specific and engaged audiences in particular industries or interest areas.
3. Can you provide some examples of successful campaigns run by the top video ad networks?
Sure! One example of a successful campaign is YouTube’s “Rewind” video series. Each year, YouTube releases a compilation video highlighting the top trends, moments, and creators on the platform. These videos typically feature popular YouTubers, viral challenges, and music that defined the year. The “Rewind” videos are highly anticipated and have generated millions of views and shares, making them a successful campaign for YouTube and their advertising partners.
Another example is Hulu’s “Huluween” campaign. During the Halloween season, Hulu creates a series of spooky and suspenseful advertisements to promote their horror and thriller content. These ads often feature famous horror movie villains or incorporate creepy elements to engage viewers. The “Huluween” campaign has gained attention and traction, successfully increasing awareness and subscriptions to Hulu’s streaming service.
4. What factors should advertisers consider when choosing between the top video ad networks for their campaigns?
Advertisers should consider several factors when choosing between the top video ad networks for their campaigns. Firstly, they should assess the network’s target audience and whether it aligns with their campaign goals. Understanding the demographics, interests, and behaviors of the network’s viewers is crucial to ensure maximum reach and engagement.
Additionally, advertisers should evaluate the network’s reach and scale. They need to consider the network’s size, reach across different platforms and devices, as well as the volume and quality of the available ad inventory. Adequate reach is vital to ensure their message reaches a wide audience and generates the desired impact. Furthermore, advertisers should examine the network’s targeting and measurement capabilities, as precise targeting can significantly optimize ad campaigns and deliver better results. Finally, advertisers need to consider the network’s reputation and transparency, assessing factors such as ad fraud prevention measures, viewability standards, and brand safety protocols to safeguard their brand image and ensure a trustworthy partnership. Overall, a thorough evaluation of these factors will help advertisers select the most suitable video ad network for their campaigns.