One of the rising trends we can see for the use of Push Notification technology is that companies start to offer a start status tracking characteristic. It allows app owners to be given a standing message – delivered, opened, URL inside a message was clicked, etc for each push notification sent. The reason this trend is emerging is unassuming – an app churn rate raises over time, app owners are facing a problem of maintaining their app’s user base. People have a couple of dozens of apps on their smartphones or capsules and there’s just not enough time for them to pay an equal amount of consideration to each app.
So a Push Notification alone is not enough anymore, app owners need a competent channel to get a feedback and spot what type of reaction their messages do trigger. Let’s examine some numbers that will help us to see how important Push Notifications era is for the app industry. According to the mid 2017 analysis performed by Leanplum mobile advertising platform that specializes on app engagement, Push Notifications are able to augment purchases up to 10 times and push in app spend 16% up. The data also reveals that during a week Push Notifications sent on Saturday can double the number of purchases people do with mobile apps. And when it comes a question – during what time of a day people would do more purchases once you have Push Notifications, late afternoon rules perfect with 2. 7 times increase.
Braze, previously known as AppBoy, is a marketing automation agency, centered by Mark Ghermezian , Bill Magnuson and Jon Hyman in 2011 in NY, US. Helping app owners to unravel app abandonment problem, augment engagement and decrease churn. Appboy elements a sophisticated user profile system, superior purchaser segmentation, and multi channel messaging email, News Feed, Push Notifications, in app messages, some of these tools allow brands to be green at cultivating relationships with their purchaser base. Among the company’s valued clientele are Clients like iHeart Media, Gannett, Urban Outfitters, Epix, and Shutterfly. During 2011 2014 period the agency went via 4 investment rounds and secured $22. 5M in total.
Airship previously known as Urban Airship is a mobile engagement company, centered by Scott Kveton, Steven Osborn, Michael Richardson and Adam Lowry in 2009 in Portland, US. The company platform’s capability combines app push messaging, in app messaging, vicinity / proximity concentrated on and analytics. Airship is focused on optimum brands to facilitate their mobile approach and help them to be green with a mobile channel. The range of industrial verticals, the agency works with, comprises retail, media and entertainment, sports and travel and hospitality, businesses like ABS News, Adidas, Virgin Galactic. Urban Airship manages to push 75 billion messages a month for 2 billion active app installs.
Batch is a mobile app engagement platform, launched in 2014 by Simon Dawlat in France. It adds app push notification solution for app developers to send mobile Push Notifications on scale. Having native ads monetization component, allows Batch to supply its service at no cost. One of the key features is its Batch Insights tool that allows app owners to trace push notification campaigns in their competitors on the platform. The Batch API allows users to manage their campaigns from their very own app advertising dashboard.
By monitoring app usage frequency Batch creates users segments instantly, with custom segments advent attainable in addition. Currently it has about 500 customers with tons of of apps registered in the platform. CleverTap is a San Francisco based mobile advertising platform, launched at 2013. It adds a consolidated platform that works on a similar dataset to unravel app builders and retailers analytics and engagement demanding situations. CleverTap offers blazing fast app and web analytics, useful segmentation and assorted ways to have interaction with mobile app users via Push Notifications, in app messages, emails, web pop ups, SMS and web Push Notifications.
The agency works with over 4,000 shoppers around the world including most of the most appropriate brands like Sony, BookMyShow, McDonalds, Samsung, Denver Broncos, DC Comics, and Curiosity. Vizury is an AI Driven Multi Channel Conversational Marketing Cloud that allows marketers to drive higher ROAS by proactively engaging users across channels like App Push, Web Push, Email, Chatbot and more. With 1:1 personalized dynamic messages and proposals, Vizury’s Engage CRM vEngage drives value across the purchaser life cycle. Built to interact across instruments and channels, Vizury’s Engage CRM vEngage offers a good chance for agents to have interaction customers on their channel of choice, be it email on mobile, mobile push, web push notifications on computing device or others. After the acquisition of the Vizury platform, it has now become an quintessential product as a part of Affle’s Consumer Platform.