The 80 Rules of Social Media by @JeremyWaite is a clever Pinterest style infographic offering 80 tips and insights on the area of social media. You’d think by now we’d have heard everything there is to hear about social media, but this assortment covers a lot more than the social web. There are gems here like, 42: “If fans start publishing and sharing your content material without your permission, offer to help. ” and of course 67: “Giving away free iPads to people on Facebook is okay – as long as you haven’t any purpose of constructing an enduring courting with them”. bitrebelsOn “How to Maintain Your Reputation During a Social Media Crisis,” Chris Syme said, Good post and reminder for brands to plot ahead so they don’t need to react.
I desired to mention one thing about humor: more agencies have gotten into trouble using it than people who were a hit with it in a crisis. If you examine why Red Cross was in a position to escape with it, there are a few elements that make their situation unique. Nonprofit, extraordinarily well loved to begin with, rogue tweet was really a harmless mistake, etc. When visiting with brands, I always want them to grasp that humor in a crisis is customarily not a good idea. There are too many cultural values to deal with and most people only direct their humor at one group’s sensitivities and miss anything else.