Launching a new business or promoting a new product can be a challenge. You know that you have something great to sell, but how do you get it into the hands of the right consumers? It’s time to get advertising!
Figuring out your marketing campaign is never easy, especially if you are inexperienced. Luckily, it’s not too hard to build your own ad campaign these days. Here are the top advertising ideas you should try when creating a marketing campaign for your business.
PPC Advertising
One of the most used forms of advertising is PPC advertising. PPC stands for Pay-Per-Click, which pretty much explains how this form of advertising works. You only pay for the impressions of your advert that are actually clicked on.
The most common form of PPC advertising is via search engines like Google. You will upload a simple ad to their servers, including a whole host of important keywords. When your keywords are searched, Google will show your ad. If someone then clicks through to your page via the ad on Google, you will pay a small fee. A simple and effective way to drive traffic to your website.
Social Media Ads
Nowadays, social media has become a huge player in the online advertising world, with good reason. Well-placed social media ads can put your brand in the pocket of every perfect customer for your business. They are a tool used by small and big businesses alike.
Take Instagram, for example. You can promote a post or a story from your page and target it to your exact niche market. Instagram will then show this advert to as many people in your chosen audience as you budget for. This is, by far, one of the easiest ways to target your brand at the right audience.
Influencer Marketing
Speaking of social media, there’s another method of advertising here: influencer marketing. An influencer is someone with a large social media following. They can share your product with their audience via a paid ad or in exchange for products or services. Look for influencers yourself or seek an influencer marketing platform to help you find the right kind of influencers for your brand.
Classic PR
There is still a lot to be said for classic PR. Many people still read reviews, publications, and print articles about brands, restaurants, etc. Depending on the type of business you own, a PR agency may be able to seriously help.
It is incredibly hard – and often expensive – to get your business featured in publications without the assistance of an experienced PR person. However, a PR team can help you make connections with the right blogs, brands, social media channels, and magazines. They will charge a fee but the returns could be well worth it.
These are just a few of the key tactics to employ when launching a new product or brand. Marketing is extensive and can develop into a much bigger plan. However, starting with the above tips and methods will certainly get your brand placed in front of many, many more potential customers.
