Top 100 D2C Brands in India to Watch Out in 2022

What are D2C Brands?

Top D2C Brands in India are more than 600+ and considering the previous years, the D2C brands in India have grown tremendously and have turned into a revenue generator. Back then, the retail business was ruled by distributors; however, due to the improvement in the internet world, the companies can now have a direct relationship with the consumers.

After the post-Covid Era, India has witnessed the growth of more than 800+ companies going online and marking themself as direct to companies brands in India. Keeping an eye on the D2C market, it is expected that the D2C market in India will grow around USD 100+ billion by the year 2025.

Brands all over India are developing towards the D2C business model by eliminating the middle source. However, in this Covid – 19 Era, even the D2C brands have suffered much like every sector. Compared to the previous records, the D2C brand’s investment rate has decreased by 69%. But, on the other hand, D2C Brands raised $117.6 million in funding throughout the year.

As an additional source of information, here are is the list of D2C brands in India 2022 that are making a significant impact on the market.

20Dresses

Young, fresh, and fashion-forward, this is what Twenty Dresses stands and delivers. 20Dressess.com is India’s first personalised online styling destination which is an exclusively Members-Only site where you get access to PERSONAL STYLIST based on your personal choices. 20Dresses.com has made its mark as the fastest growing women’s fashion company with whopping 150,000 members. From office-appropriate tops to date nights dresses, they’ve got you covered.

Founder: Sumant Kasliwal
Founding Year: 2012
Funding: $1M
Category: Apparel & Fashion
Address: Creative House, Sun Mills Compound, Lower Parel, Mumbai, Maharashtra 400013

andMe

AndME is the first solution-driven, research-led company that serves the needs of women across menstrual health, fitness, beauty and mental health. Having served 2.5 lakh+ women, they are the top D2C brands in India in women’s health. andME decided to take a stand against the lack of healthy solutions for women and came up with convenient, goodness-filled solutions because the body has the power to Heal. Each product has over 25 ingredients from modern nutrition sciences and ayurvedic herbs and has NO PRESERVATIVES or ARTIFICIAL FLAVOR/ COLOR.

Founder: Ankur Goyal, Sheta Mittal
Founding Year: 2017
Funding: $1.4M
Category: Health, Wellness & Fitness
Address: 837 4th Cross Road, 11th B Main Road, 4th Block, Koramangala, Bengaluru, Karnataka 560095.

Anveshan

Three young IIT graduates started the revolution of Anveshan after they witnessed the farmers’ distress and provided them with a platform to market their products to conscious consumers who value health, nutrition, and sustainability. Their solutions are completely traceable, and consumers can visualize the journey of the products purchased by scanning the unique QR code provided on each product. They have successfully created a positive impact on 3000 villagers and have served 100,000+ consumers. Anveshan is the perfect blend of trust, tradition, and technology.

Founder: Kuldeep Parewa, Aayushi Khandelwal, Akhil Kansal
Founding Year: 2019
Funding: $651.2K
Category: Food Production
Address: No. 8 Bloomingdale Layout, Kasavanahalli Main Rd, near Kanua Restaurant, Bengaluru

Arata

Envisioning a genuine personal care brand, Arata was bought to life. They provide you with trustworthy and credible products made of the highest quality ingredients, safe and clean. Furthermore, Arata discloses every ingredient used in every product because they have “nothing to hide”. They source their ingredients from across the globe and are certified organic.

Founder: Dhruv Madhok, Dhruv Bhasin
Founding Year: 2017
Funding: $1.5M
Category: Health, Wellness & Fitness
Address: DSC-207, DLF South Court, Saket, New Delhi,110017.

Azani Care

Unlike most brands, Azani aspires to create the best version of people and not create products that will sell. Everything they do revolve around their commitment to safely provide high-quality nutrition boost to help people become their best selves and enjoy life. They are obsessed with wellness; powered by nature and honest about their processes. They are driven by the saying – “ensuring that you get the most out of every single day, no matter your goals”.

Founder: Siddharth Suchde
Founding Year: 2017
Funding: $2.8M
Category: Health, Wellness & Fitness
Address: 820, 2nd floor, Kannambille, Indiranagar, 2nd Stage, Bengaluru. 560038

Bamboo India

Bamboo India is a Startup that sells Bamboo products. The company aims at solving big environmental problems by using bamboo products. All the products by bamboo India support the environment as they replace plastic products such as Bamboo Toothbrush, Bamboo Earbuds, corporate Gift articles and many more. The company sells through 1,500 stores in Mumbai and are also available on online platforms such as Amazon and Nykaa.

Founder: Yogesh Shinde
Founding Year: 2016
Category: Consumer Goods
Address: Ganesh Nagar Chikhali, Chikhali, Vitthal Nagar, Maharashtra 411062

Bare Anatomy

Bare anatomy is the equivalent of beauty inside out, with personalisation at its core. It is an out-of-the-box and innovative concept that aims to solve consumers’ unique concerns by utilising data-driven tech and advanced scientific research. The products of Bare Anatomy are made with ethically sourced botanical extracts. They are inspired by the finest work of Leonardo da Vinci “ The Vitruvian Man”, which symbolises the three essential core beliefs of Bare Anatomy- Science, Artistry, and Humanitarianism.

Founder: Rohit Chawla, Vimal Bhola
Founding Year: 2018
Funding: $500K
Category: Beauty Brand
Address: Gurgaon, Haryana 122016, IN

Bella Vita Organic

Bella Vita Organic or “the good life” is a leading natural beauty and skincare brand committed to building handcrafted, natural solutions invigorated by natural elements. For their customers, they will curate the sprouts of our mother earth to provide products that proudly stand natural and unadulterated. The brand proudly stands on six pillars- not tested on animals; non-toxic; certified Ayurveda; no harsh detergents; Paraben Free; remarkable results.

Founder: Aakash Anand, Aashima Anand
Founding Year: 2012
Funding: $10.1M
Category: Health, Wellness & Fitness
Address: 346, First Floor, Udyog Vihar II Rd, Phase II, Udyog Vihar, Sector 20, Gurugram, 122008.

Bewakoof

We all know that Bewakoof means stupid. But for the brand, bewakoof is the spirit of looking at things differently. They have made an impact with their innovation, honesty and thoughtfulness. Their belief wasn’t limited to financial gain alone but provided distinctive fashion for the contemporary Indians. In their seven years of journey, they have sold 1cr+ products and have 250+ team members, ready to provide you with valuable everyday fashion.

Founder: Prabhkiran Singh
Founding Year: 2012
Funding: $23.6M
Category: Apparel & Fashion
Address: Chromium, Jogeshwari – Vikhroli Link Rd, Andheri East, Mumbai, Maharashtra 400076

Beyond Water

Beyond water is a startup that provides water but with a different experience. The water comes in a portable, economical, convenient, and customizable manner. Beyond water has comes with essential vitamin drops which come in 4 flavors which are zesty orange, lemon mint, lemon iced tea, and mango peach. The brand offers a lot of variety to choose from. All products are 100% sugar-free. From a bottle of beyond water, you can get 24 servings. FLIP IT • SQUEEZE IT • DRINK IT that’s how it’s made.

Founder: Shachi Singhania, Devang Singhania
Category: Food & Beverages
Address: 3b Lal Bazar Street, Sir RNM House, Kolkata, West Bengal 700001, IN

Biryani Blues

If you are looking for an amalgamation of Arabic, Turkish and Mughlai flavours, biryani blues is the place for you. Started by the pedigree of Hyderabadi food, Biryani Blues is associated with royalty. Apart from biryanis, they offer Nizami dishes which you can enjoy eating at their lavish restaurants or get delivered straight to your doorstep.

Founder: Raymond Andrews
Founding Year: 2011
Funding: $368K
Category: Food & Beverages
Address: Phase 2, Info technology park, , sector 33, Gurgaon, Haryana 122001.

BoAt

For Indians searching for affordable, durable and ultra-fashionable audio products to groove, BOAT, The Young and Wild Explorers, gives them a chance to turn on their true vibes. It’s YOU, each one of YOU! that BOAT has levelled up the style with its BUNDLES OF JOY in terms of its product Combos. BOAT, that free-spirited Indians can genuinely call their own, emerged as the 5th largest wearable brand globally. With the remarkable emergence of BOAT in the Indian Premier League, it submerged the lifestyle of people and enchanted a great pop culture.

Founder: Sameer Mehta, Aman Gupta
Founding Year: 2016
Funding: $176.0M
Category: Consumer Electronics
Address: 2nd Floor, 19, 16, Hauz Khas Village, Deer Park, Hauz Khas, New Delhi, Delhi 110016.

Boingg

Need perfect furniture for your kid’s room, then boingg is the ideal place for you. Boingg provides products for babies, toddlers, kids and teens as well. All the products come in unique shapes and colours. The following are categories in which the brands deal with Beds.
Storage, Study and Decorative. Boingg aims at bringing the best experience possible to kids in their rooms.

Founder: Neha Indoria, Dhruvan Barar
Founding Year: 2017
Funding: $22M
Category: Furniture
Address: 14/1, Captain Chandan Lal Marg, Tikri, Sector 48,, Gurgaon.

Bombay Shaving Company

Relying on its COMMITMENT and EXPERIENCE, Bombay shaving cream created a premium personal care and grooming solutions brand for around 2 million users. Founded in 2015, it has recently entered the Women’s grooming segment with over 200 products. Their gifting options curated personal care regimens for most of the special occasions. Suited for personal grooming, it created a wide array of products across shaving, haircare, skincare, and beard care, enriched with the goodness of superfoods.

Founder: Shantanu Deshpande
Founding Year: 2015
Funding: $20.8M
Category: Men’s Grooming
Address: F-213-B Old M.B. Road, Lado Sarai, New Delhi, Delhi 110030.

Bombay Shirt Company

“Do one thing and do it well”- with the mission of focusing only on tailor-made shirts, Bombay shirt company believes in making true the company’s motto- Everyone should wear a custom-made shirt. Creating personalized style, it changed the way the apparel industry works globally. Serving one of the USP’s, they buy only limited quantities of quality fabric so that once it’s gone, it’s gone for good. Combining the tailoring heritage of Mumbai with best in class technology and automation, it delivers a world-class customer experience.

Founder: Akshay Narvekar
Founding Year: 2012
Funding: $9.3M
Category: Apparel & Fashion
Address: 101A, Marathon Chambers, marathon Futurex IT park, NM Joshi Marg, Lower Parel East, Mumbai, Maharashtra 400013.

Bombay Trooper

An idea to create unique, distinctive, and pioneering designs in apparel and accessories, Bombay Trooper is a humble T-Shirt company that bought innovation in print-on-demand printing techniques. They started with experimenting with off-beat backpacks designs as well. If you are a person who loves comfort clothing, Bombay trooper is the place for you.

Founder: Jaimin Shroff
Founding Year: 2013
Category: Apparel & Fashion
Address: 27/192 Kuldeep Society Opp. Old Rationing Office, Rajendra Nagar, Borivali East, Mumbai, Maharashtra 400066, Mumbai.

Candes

Bringing World-class innovative technology and the best customer experience at affordable and transparent prices, Candes serves as ‘Smart India ka Smart Home’ for the buyers. Candes world brings India’s most-appreciated IOT enabled products, that too at a price that is very light on the pocket! Trusted by over 1 million users, Candes managed to bring an intelligent revolution to a world-class pace.

Founder: Vipin Aggarwal, Sandeep Aggarwal
Founding Year: 2021
Funding: $3M
Category: Electrical & Electronic Manufacturing
Address: Candes Technology Pvt Ltd. 402, Crown Heights, Plot No. 3B1, Twin District Centre, Sector-10 , Rohini, New Delhi, 110039.

Clovia

Clovia is one of the Top D2C Brands in India, Part of a global fund with operations across continents, They are inspired and motivated to bring to you beautiful lingerie that looks sexy and always feels comfortable. It is India’s fastest growing lingerie brand that gives you smooth and silky, plush, and pretty lingerie. As they say – “If that’s the kind of relationship you share with your lingerie, you’ve got a little bit of Clovia in you!”

Founder: Neha Kant, Pankaj Vermani
Founding Year: 2021
Funding: $22.7M
Category: Apparel & Fashion
Address: G 52, sector 6, Noida, 201301, Near sector 15 metro station, Noida, Uttar Pradesh 201301.

Coolberg

For all the Non-Alcoholics out there, this brand for you, they produces beers known as Coolberg. Thye are popular for their unique taste that gives you the taste of an actual beer without the tension of a hangover! The list does not end here. They have a whole delicious menu of Pizza, Burgers, sandwiches, Biryani, Momos, Pasta and even Chole Bhature (for all Indian food lovers).

Founder: Pankaj Aswani, Yashika Keswani
Founding Year: 2016
Funding: $3.5M
Category: Food & Beverages
Address: 101, Vihar Estate, Chandivali, Mumbai, Maharashtra 400072.

Cosmetofood Organics

Taste-able organic cosmetics, Cosmetofood organics made a breakthrough as a trustable name for eco-friendly beauty. Believing in the ideology of “Sustainability”, it empowered modern-day women towards their dreams of beauty with a veritable outlook of sustainability. Delivering the promise of AUTHENTIC organic skin nutrition, it curated women over its three segments – Professional, Skinergy and Bioglam.

Founder: Himanshu Chadha. Sonia Chadha
Founding Year: 2015
Funding: $281.4K
Category: Cosmetics
Address: 3rd Floor, Tower – B, Unitech Cyber Park, Sector-39, Gurugram, Haryana-122003.

Country Delight

Serving the most pasteurized milk at your doorstep, Country Delight helps you manage your daily milk subscription without any hassle. For the last 11 years, country delight, a venture, has been a bunch of Engineers and IIM Graduates who realized the Indian liquid milk market was devoid of innovation and followed unscientific practices. So, from among 13 varied products to choose from, the brand will give you a choice to order Milk, Bread, Eggs, Ghee, and other farm products as per taste, health, and preferences. Moreover, it attracts the consumers by giving them a 100% discount and a free self-test kit on their first order.

Founder: Chakradhar Gade, Nitin Kaushal
Founding Year: 2015
Funding: $35.6M
Category: Dairy
Address: Beejapuri Dairy Pvt Ltd, Unit No: 546, 5th Floor, JMD Megapolis, Sohna Road, Gurugram-122001, Gurgaon, Haryana 122001.

Creatures of Habit

Creatures of Habit offers a modern collecting brand that has curated a collection of high-quality everyday essentials. The brand uses all the natural fabrics and creates modern wardrobes. This D2C Startup also offers products made from Peruvian Pima cotton, the best quality. This Startup provides Pima Boxy Tee, Vintage Crew, Vintage V-Neck, Modal Crew, Modal Scoop Top, Rib Scoop Top, The Pima Scoop, Pima Long Sleeve Crew, Pima French Terry Sweatshirt, Rib V Neck Top, and many more. SIMPLE MADE BETTER this is what “Creatures of Habit” believes in.

Founder: Shantum Gupta, Pallavi Desai
Founding Year: 2018
Category: Apparel & Fashion
Address: 41 Golden Palace, Turner Rd, Bandra West, W, 400050.

DaMENSCH

DaMENSCH is a brand that is on a mission to create premium essential wear for modern men who seek excellence in everything they do include their apparel. They believe that thoughtfulness can bridge any gap. They took this in the men’s fashion industry for innovation and designed it for how we aspire to live. Their Constant Collection having high durability standards provides the industries first 500-day warranty on the fabric. Their product lines include “Deo-Soft” odour cancelling underwear and ‘Neo-Skin’ – thermo-regulating vests made from a curated composition of sustainable bamboo fibres.

Founder: Gaurav Pushkar, Anurag Saboo
Founding Year: 2018
Funding: $8.5M
Category: Apparel & Fashion
Address: 508, 3rd Floor, Koramanagala 6th Block, Bengaluru, Karnataka 560095.

Dmodot

Earlier known as Dameriino, dmodot is a brand that manufacturers handcrafted leather footwear. They respect the fact that great quality will make their customers happy and thus take pride in the high quality of their material, construction, and comfort. “The dot knows it all”.

Founder: Abhishek Sharma, Suhail Dhaul
Founding Year: 2014
Category: Apparel & Fashion
Address: 125, First Floor, Shahpur Jat, New Delhi.

Dot & Key Skincare

“Let’s draw the attention to the areas and the problems that people often overlook, or consider unimportant”- Dot & Key Skincare started with this main ingredient of body care by addressing the roots of this issue. With the Mantra of REUSE, RECYCLE & REDUCE, Dot & Key Skincare launched its DOT & KEY EARTHCARE Program with a simple 4 step process to avail the offer.

Founder: Anisha Agarwal, Suyash Saraf
Founding Year: 2018
Funding: $ 2.69M
Category: Cosmetics
Address: Kolkata, West Bengal 700020.

Epigamia

Epigamia came into existence in 2015 as a subsidiary of Mumbai-based fresh FMCG products company Drums Food International. Epigamia established itself as a premium Greek Yogurt brand, but today it has spread its dairy roots all over the market. The brand sells yoghurt through 8,000 modern trade and outlets in Delhi, Mumbai, Bengaluru, Hyderabad and Chennai. Epigamia products are available in various flavours in Big Bazaar, Big Basket, Reliance Fresh and offline general stores.

Founder: Uday Thakker, Rohan Mirchandani
Founding Year: 2015
Funding: $52.4M
Category: Health, Wellness & Fitness
Address: Unit No. 912, 9th Floor, Hubtown Solaris, N. S. Phadke Marg, Andheri (East), Mumbai – 400069

Flatheads

All of us are familiar with the content of comfort food or crawling into bed after a hectic day. Flatheads too understand the needs of every human on earth, and thus they started a brand that was basically “comfort for feet”. This is a brand for you that will provide ridiculously comfortable shoes. In addition, they have a versatile collection of casual wear to office wear, giving you leisure at each step!.

Founder: Ganesh Balakrishnan
Founding Year: 2018
Funding: $992.3K
Category: Apparel & Fashion
Address: 3070, 11th Main Rd, HAL 2nd Stage, Indiranagar, Bengaluru, Karnataka – 560008.

Flexnest

For all the lazy lads for whom gym is a far-fetched dream, Flexnest is a brand that brings in a holistic workout experience with their at-home workouts. They have combined technology, content, and best-in-class instructors to empower you to stay first and energized. They are Top D2C brands in India that have workout pieces equal to international fitness brands. so join their workout session and be a part of their Flex Community.

Founder: Raunaq Anand, Rhea Anand
Founding Year: 2020
Category: Health, Wellness & Fitness
Address: B9 Infocity, Sector 34, Gurgaon, Haryana 122001, IN

Freedom Tree

“I see a home as a nurturing place for my family and friends. Filled with Joy, it is easy to relax here”- Freedom Tree is a brand that is designed with joy, no pretense, and dollops of relevance. Acting as a “fingers on the design pulse”, they will identify new, cutting edge designs for you and convert your home and workplace with warmth and energy. They celebrate freedom of expression, thought, and being with their loveable and fun products.

Founder: Latika Khosla
Founding Year: 2002
Funding: $2M
Category: Home Store and Design Studio
Address: Laxmi Woolen Mill Compound, Shakti Mills Lane, Mahalaxmi, Mumbai, Maharashtra 400011.

Fresh to Home

If you wish to get truly fresh, non-preservative delicious food, you can rest assured on Fresh To Home. All the products featured on their site comes from responsible farmers and fishers. In addition, they insist all their partners use state-of-the-art processing facilities and world-class practices so that all your orders are packed just right by high skilled employees and delivered fresh to your doorstep.

Founder: Shan Kadavil
Founding Year: 2015
Funding: $164M
Category: Retail
Address: No. 1, 2nd Floor, HAL Old Airport Rd, Carlton Towers, Tower A , Bengaluru 560008.

Fully Filmy

We are a nation that is filled with movie geeks. Some like romance, some like action, and some of us just love our heroes. They have become more than entertainment; they have become a part of our lives. Fully film started producing creative, distinctive, trendy, fashionable t-shirts and merch for all movie fans. You can browse through their versatile collection of men’s and women’s wear and a fantastic range of accessories to put a smile on your face or your loved ones.

Founder: Raunaq Mangottil, Anand Srinivasan
Founding Year: 2015
Funding: $407K
Category: Apparel & Fashion
Address: 128/9, 1st floor, Emerald Flats, thirumangalam, Anna Nagar West extn, Chennai, Tamilnadu 600040.

Go Desi

“No one has to lose for the other to win”- Go desi is a brand that started India’s most cloves consumer brand, which serves as a blueprint and inspiration for other organizations. They market and sell confectionery products inspired by local ad regional traditions, flavors, formats, and memories. They currently have 1000 retail outlets in Bangalore and proud sellers of 50000+ orders on their official website.

Founder: Vinay Kothari
Founding Year: 2018
Funding: $7M
Category: Food & Beverages
Address: 145, 9th Main, 3rd Stage, Raghavendra Swami Mutt Rd, Dwaraka Nagar, BEML Layout, RR Nagar, Bengaluru.

Good mylk

On a mission to make plant-based food alternatives, Good Mylk envisions a future where animals are viewed as a living, breathing, feeling individuals that they are. They have set their sights on creating the next big dairy company in India– minus the animals. They’re just getting started and are excited to bring compassion back to your plates.

Founder: Abhay Rangan
Founding Year: 2015
Funding: $1.8M
Category: Food & Beverages
Address: No. 86, Haripriya, Temple Street,, NGEF layout, Sadanandanagar, Bangalore.

Gourmet Garden

Contamination-free food is challenging to come by. But, here is a brand home to the purest, freshest, and finest tasting veggies, grown with great care in protected zero contamination environments. They promise their customer to provide fresh veggies full of flavor and nutrition so that a meal becomes healthy and delectable!.

Founder: Vishal Narayanaswamy, Arjun Balaji
Founding Year: 2016
Funding: $3.4M
Category: Farming
Address: 28/82, Akshaya, 8th Cross St, Raghavendra Block, Dasarhalli, Srinagar, Ashok Nagar, Bengaluru.

Happilo International

Happilo is a health food brand that brings you an exclusive range of Nuts, dried fruits, Organic seeds, Dry Roasted snacks, trial mixes, festive gift hampers and more. The company’s specialty lies in the innovative flavours coupled with dry roasted technology with no added oils. With the changing customer expectations, they successfully found the perfect substitute for all the junk food available. New products, aggressive strategies and listening to the customer requirements are the most critical factors in their growth.

Founder: Vikas Nahar
Founding Year: 2016
Funding: $13.7M
Category: Food & Beverages
Address: Ullas Theatre 4th Cross Road, near Aralimara Ganesha temple, 1st and 2nd floor #7, Bengaluru.

Heads Up For Tails

Like we spoil ourselves, we like to spoil our pets with quality food and comfort. Heads Up For Tails is a brand that chooses kindness over commerce, values over relationships and trusts in the magic of wagging tails. Pets are the hearts of everything that this D2C company is known for. They honour them with each of their popular collections. With over 1000+ huft products, 41+ stores in 9cities and 80+ brands, they create and curate innovative products and services that bring joy to pets and their families, one home at a time.

Founder: Rashi Narang
Founding Year: 2008
Funding: $50M
Category: Retail
Address: Plot 34, 3rd Floor, Institutional Area, Sector 32, Gurugram, Haryana 122001

Jimmys Cocktails

All the complexity and balance of flavours that we find at a local bar is available with us through the brand of jimmy’s cocktails. They guarantee to deliver the same experience of premium cocktails to the comfort of your home, eliminating the need for multiple ingredients, equipment or expertise.

Founder: Ankur Bhatia
Founding Year: 2019
Funding: $1.2M
Category: Food & Beverages
Address: World Trade Center, GF-104, Babar Rd, New Delhi.

Juicy Chemistry

By creating 100% organic & natural products and transforming the landscape of organic and natural personal care, Juicy Chemistry didn’t choose to be curious but was born this way! Serving the What, Why and How of organic natural care, this top D2C brands in India decides the best of the world’s ingredients with the real essence of nature. India’s first brand to offer a complete product range certified organic by ECOCERT (France) by COSMOS V3 Standards serves 8000 orders per month.

Founder: Megha Asher, Pritesh Asher
Founding Year: 2014
Funding: $7.0M
Category: Retail
Address: Ramalingam Road (West), Next to Ramalingam Sowdeshwari Marriage Hall, R.S Puram,, No 106, Coimbatore.

Just Herbs

Simplicity and purity as their motto, JustHerbs have their roots in Ayurveda, the ancient plant-based healing systems and follow the Ayurvedic Bhaishajyas in all their formulations. Their journey began with the award-winning biochemist, Dr Neena Chopra, immersing herself in Ayurvedic texts such as Bhavprakash and Charak Samhita and unravelling the similarities and dichotomies of western science and traditional Indian Ayurvedic wisdom. They stand for three fundamental things they believe are lacking in the Indian beauty market: safety, honesty, and Effectiveness. You can expect to find these three attributing to every product that you purchase from them or will in the future.

Founder: Arush Chopra
Founding Year: 2002
Funding: $4.7M
Category: Cosmetics
Address: Plot No. 202, Industrial Focal Point, Phase – 9, Mohali 160 062, Punjab, India.

Kama Ayurveda

Kama ayurveda is Top D2C brands in India that have launched nine ayurvedic treatments, which have been developed in a partnership with the 100-year-old Arya Vaidya Pharmacy in Coimbatore, Tamil Nadu. In addition, Kama Ayurveda created ‘Les Jardins D’Inde’ to complement these treatments, a highly effective Ayurveda-inspired range of products suitable for different hair and skin types. Passionately focused on the purity of ingredients and efficacy of formulations, all Kama Ayurveda’s high quality, beautifully packaged products are EU certified and available internationally.

Founder: Vivek Sahni
Founding Year: 2002
Funding: $14.3M
Category: Ayurvedic products.
Address: 3 K Block Commercial Circle, Jungpura Extension, New Delhi, New Delhi 110014.

Lets Dress Up

LetsDressUp is one of the Top D2C Brands in India, founded by husband-wife duo Aditya Balani and Drishti Anand. That offers custom-made designer clothes delivered straight to your doorstep. It provides a platform where individuals can get outfits according to their size and style within a click. Right from its inception, the brand has created 10K+ unique designs. You can customize the clothes with your favourite character too. It is also known as the Indian version of Stitch Fix.

Founder: Drdrishti Anand, Aditya B.
Founding Year: 2019
Funding: $300K
Category: Apparel & Fashion
Address: 10th Floor, Paras Trinity, Sector 63, Gurugram, Haryana 122002.

Licious

Licious is a family of big meat lovers. So the quality they provide to their consumer is handpicked by a team of professionals. Their choice of lambs is 8-12 months, and the weight of chickens is between 1-1.2 kg. All their meat is stored at a temperature between 0-5 degrees. Their mission is simple- they want their consumers to eat the best meat possible, and thus they are changing the entire category by focusing on critical areas.

Founder: Abhay Hanjura, Vivek Gupta
Founding Year: 2015
Funding: $338.5M
Category: Food & Beverages
Address: 12, HAL Old Airport Rd, Domlur I Stage, ISRO Colony, Bengaluru.

Lo! Foods

India is a diabetes and heart attack capital; that is why the team at Lo! endeavours to create a line of Food products that will help make this transition to a low-carb diet for millions in India seamlessly. By 2023, they aim to reduce the incidence of Obesity, Cardiac, and Diabetes-related diseases by 5 million. Their mindset is based on the fact that there is a lack of innovation or effort to create foods that match the Indian habits and palate. Therefore, they will help you embrace a healthier lifestyle through a Low Carb diet, with NO compromise on Taste.

Founder: Sudarshan Gangrade
Founding Year: 2019
Funding: $1.5M
Category: Health, Wellness & Fitness
Address: Ground Floor, 48/2C-C1, Hosapalya Garvebhavi Palya – Bangalore, India.

Mamaearth

The brand of MamaEarth began when the co-founders were expecting their first child. Through the journey of 9 months, they discovered that there were no safer alternatives to pills and ended up struggling a lot. It is a brand, by a parent, for the parent. So, to make products that are mum-baby friendly, toxin-free, meet stringent international standards & are basically ultra awesome, MamaEarth was born. All the products by Mamaearth are loved by people and because of this, it was one of the favourites to make it on the list of d2c brands in India

Founder: Ghazal Alagh, Varun Alagh
Founding Year: 2016
Funding: $73.3M
Category: Health, Wellness & Fitness
Address: 4th Floor BLM Tower Plot, 63, Sector 44 Rd, Gurugram, Haryana 122003

mCaffeine

The story of mCaffeine started when Tarun Sharma, the CEO, suggested putting green tea bags under his eyes to reduce the puffiness. That’s when he realised that caffeine mixed with green tea is a killer combo. As a result, it is India’s first caffeinated personal care brand with an exciting range of Caffeinated products for young and aspiring millennials. Being a 100% Vegan & Cruelty-free, Peta certified brand, mCaffeine beauty has no colour or gender- “It’s about you”.

Founder: Tarun Sharma, Vikas Lachhwani
Founding Year: 2015
Funding: $5.8M
Category: Personal Care Brand
Address: B1, 401, Boomerang Kanakia, Chandivali, Andheri East, Mumbai.

Melorra

As the saying goes, “ Jewellery is a woman’s best friend”. But in India, most jewellery is treated as a purchase for weddings and special occasions. How often have we longed for light contemporary jewellery that can work with your daily wear? This is where is the entry of a D2c brand called Mellora launches new jewellery designs in line with the global fashion trends week on week. They use 100 per cent 3D printing to provide an accurate and elegant finish to our products. These are not limited to the four traditional precious gemstones – ruby, sapphire, emerald and aquamarine.

Founder: Saroja Yeramilli
Founding Year: 2015
Funding: $39.4M
Category: Jewellery Retail
Address: Ferns Icon, Outer Ring Road Doddanakundi, 5th floor, bangalore.

Mokobara

Humans are like sharks who need to keep moving to thrive, grow and feel alive. Mokobara feels the same way and is here to help all those folks who are #Going Places. They believe every trio starts with the minute you have a destination in mind and not when you get there. Every little thing in your Mokobara is thoughtfully designed to make travel easier for you.

Founder: Rumman Rizvi, Navin Parwal, Sangeet Agrawal
Founding Year: 2019
Funding: $ 325.9K
Category: Retail
Address: Mokobara, 3rd Floor, IndiQube Opal, 93, Indiranagar Double Road, Bangalore, Karnataka 560038.

Mosaic Wellness

Mosaic Wellness is a health and wellness startup that runs digital-first health clinic platforms ( Manmatters and Bodywise ). This business is creating purposeful health platforms with taking care of personalized solutions for problems faced. Mosaic Wellness aims to help Indians live a more fulfilling life surrounded by wellness and grace. Every platform here offers the essentials to enable a particular segment of people to lead a happy life. The brand serves 100,000+ customers a month through its health and wellness offerings.

Founder: Dhyanesh Shah, Revant Bhate
Founding Year: 2019
Funding: $ 10M
Category: Health, Wellness & Fitness
Address: Lodha Supremus, 16th, Mumbai, Maharashtra 400072

Neeman’s Shoes

Starting with a simple notion to create shoes that perfectly fuse design and comfort like a hand and glove, Neeman’s Shoes successfully cracked the code to comfortable footwear. Neeman’s makes footgear that offers uncompromisable comfort, chic designs and is eco-friendly! The merino wool that goes into the production of their shoes is silky and delicate as a feather. In addition, Neeman’s shoes are naturally antibacterial and antimicrobial, making them feel like a second skin. Due to the quality and service provided by Neeman’s shoes, it has made its mark in the list of d2c brands in India

Founder: Taran Chhabra
Founding Year: 2017
Funding: $3.7M
Category: Footwear
Address: VV Mansion House, Durga Nagar, Hyderabad, Telangana 500082.

Noise

There is a noise within us that constantly pushes us to follow our dreams. This inner voice drove the founder of Noise to start the Top D2C brand in India. They realized that smartphone accessories would be the next big thing beginning with selling smartphone cases. As a result, the Noise was one of the first brands in India to offer truly wireless earbuds; the Noise SHOTS.
“As we seek we find, as we explore we discover”- they have been listed as the biggest bestseller of wireless earphones in the country.

Founder: Amit Khatri and Gaurav Khatri
Founding Year: 2014
Funding: $4.5M
Category: Consumer Electronics
Address: Unit 30-31A, Spaze IT Tech Park,, Sohna Road, Gurgaon.

Nua

Wellness for most of us is a complicated word, isn’t it? So Nua decided to make it simple for us. Every creation of Nua is thought to provide us with a better wellness journey; they are “Made by you. Made for you”. Having over 3lakh+ happy customers, Nua products are toxin-free, 100% safe ingredients. So to all the women, if you ever need a safe space to vent, Nua is there for you.

Founder: Ravishankar Ramachandran
Founding Year: 2017
Funding: $11.6M
Category: Health, Wellness & Fitness
Address: 91 Springboard, 1st & 2nd floor, Kagalwala House, Plot, Kalina, Bandra Kurla Complex, Mumbai.

Nutrova

Nutrova is on a mission to use nutrition science to help you take charge of your health. They develop evidence-based products of the highest quality to empower everyone to work towards their health goals. The brand’s goal is simple- “ a healthier, happier you.

Founder: Akshay Pai
Founding Year: 2011
Category: Health, Wellness & Fitness
Address: Arthur Bunder Road, Colaba, Mumbai, Maharashtra 400005.

Open Secret

Starting the brand as a love letter from a mother to a daughter, the open secret is a D2C brand in India. For all the nack lovers out there, here is a brand that has cracked the code to give you delicious bites with no post snack guilt. They strongly believe in providing healthy snacks so that you can enjoy their wholesome tasty goodness. Snack free and snack proud so that you can have special family moments with their finest products.

Founder: Ahana Gautam
Founding Year: 2019
Funding: $1.2M
Category: Food & Beverages
Address: Hiranandani Gardens, Powai, Of10, Ground Floor, Prudential Building, Central Ave, Mumbai.

OZiva

Believing that there’s more to everyone, OZiva is committed to supporting every single person who wants to be a better version of themselves. Encouraging the hashtag #aBetterYou, they will provide you with the best fitness—high-Quality clean nutrition. This D2c brand in India is manufactured by combining thousands of years of Ayurvedic wisdom & Modern-day foods.

Founder: Aarti Gill, Mihir Gadani
Founding Year: 2016
Funding: $17M
Category: Health, Wellness & Fitness
Address: Office No 7, Gala No 12, Kapadia Industrial Estate, Chakala, Andheri East, Mumbai.

Peesafe

Peesafe is one of the Top D2C Brands in India. Every woman has a troubling experience when they visit public washrooms. This was when the brand PeeSafe was launched to end the turmoil and risk of women around the globe. They take pride in being outspoken, bold, courageous, witty and a persona hygiene expert.

Founder: Srijana Bagaria, Vikas Bagaria
Founding Year: 2017
Funding: $7.7M
Category: Health, Wellness & Fitness
Address: Plot No. 456-457, Ground Floor, Udyog Vihar Phase-III, Gurugram.

Phool

When we go to temples, we give flowers to god as a symbol of devotion. But these flowers at the temples end up being dumped into the ghats of the river Ganga. They harm the water and threaten marine life full of pesticides and chemicals. To prevent this from happening, Phool was born. They started with a mission to repurpose floral waste into biodegradable packaging and bio-leathers. They remember what is imperative- “our people, our community, and the Ganges”.

Founder: Ankit Agarwal
Founding Year: 2017
Funding: $1.9M
Category: Renewables & Environment
Address: Araazi No 428,429 Bhuanti, Kanpur, Uttar Pradesh.

Plum Goodness

Beauty products should be about “being good” to your skin, senses, others, and the environment. Plum Goodness also believes in this and strives to make people look the prettiest in the skin they were born in. They passionately follow four main values – customer delight, respect, transparency, sustainability. Their products are always in sync with “good science”.

Founder: Shankar Prasad
Founding Year: 2013
Funding: $14.9M
Category: Beauty & Grooming
Address: 307, Indiabulls Mint , Near Hiranandani Meadows, Mumbai, Maharashtra 400610.

Poshtick

The brand’s name comes from Paushtika, which means “Nutrition”. Poshtick represents nutritious snacks that contain proteins, vitamins and minerals, which will help you to be healthy. They aspire to build a community of healthy, happy people and are here to make health simple. So here is a chance for you to grab your guilt-free pass to food today!.

Founder: Bhavya Sharma, Amit Nagar
Founding Year: 2016
Funding: $450K
Category: Food & Beverages
Address: A82, Sector 93B, Noida, Uttar Pradesh 201301.

Power Gummies

“Good food is made of good ingredients” this is what the Whole Truth Foods Power Gummies is a wellness and health product that includes hair vitamins and multivitamins, essential for our body. Power Gummies are available in the form of tasty and chewable gummies. This product promotes healthy, shiny & stronger hair, Strong & beautiful nails, boost metabolism, naturally glowing & healthy skin. It is gelatin as well as gluten-free. The brand has touched 2,00,000+ lives and sold 30,00,000+ gummies by gaining public trust and a huge community in a matter of 3 years. All these features of power Gummies have helped them to make it to the list of d2c brands in india

Founder: Divij Bajaj
Founding Year: 2018
Funding: $1.9M
Category: Health, Wellness & Fitness
Address: 2nd Floor, Building No, 61, Bhishma Pitamah Marg, opp. Defence Colony, New Delhi.

Rage Coffee

Rage Coffee is the world’s first plant-based vitamins coffee. They procure 100% arabica beans from Harar in Ethiopian Highlands and provide their customer with fearless, original and revolutionary coffee products. Their products are thoughtfully designed, keeping in mind the customer’s convenience to carry anywhere and everywhere!.

Founder: Bharat Sethi
Founding Year: 2018
Funding: $5M
Category: Food & Beverages
Address: Balraj & sons, CH, 385 Ground Floor, Gali No – 1 Building No. B- 3, B/H of, 100 Feet Rd, Ghitorni, New Delhi.