tn opts in for programmatic email advertising by Passendo DigitalAdBlog


Copenhagen, 13th March 2019, Passendo, the Danish Adtech firm specialising in answers for Programmatic Email Advertising PEA, has begun a technological partnership with one of Germany’s main B2B mediums overlaying the electronic economy, t3n. Passendo’s era generates earnings from native ads served into email newsletters and is based on machine studying driven optimisation. The technology brings all the advantages of cookies to the highly engaged environment that is email and produce email advertisements into the 21st century. These “Digital Pioneers” from t3n recognised the expertise of said era and are now taking the advertising of their already a success publication providing to a higher level.

t3n goes live in May, with a couple of other publishers who’re currently still in the testing phase, following carefully. t3n is among the few magazines in Germany, which has been creating incessantly for nearly 15 years. The recipe for success?High high-quality and applicable content, an advanced electronic advertising and marketing method and a huge and dependable neighborhood base. In November 2018, Passendo was awarded the 2018 Native Advertising Award for its electronic native concentration campaign for Opel Denmark. Today, Passendo has an intensive publisher community, working with the likes of Egmont, Bonnier and De Persgroep, now with yeebase media being among the first to sign up for the creating German community. For additional information please visit:Passendois a world technology specialist for Programmatic Email AdvertisingPEA.

With its application of a similar name, passendo mainly addresses publishersand advertisers. The application transfers all of the benefits of cookie basedadvertising campaigns to a much more focused and secure environment: thetraditional email. Programmatic advertisements thus works cross platform. Forpublishers, the generation is making ads in electronic newsletters a source ofrevenue. Advertisers in this high high-quality editorial environment benefit fromincreased brand attention via high viewtime and low bounce rate.

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Passendowas based in 2016 by Anders R. Rasmussen and Andreas K. Jürgensen, twoentrepreneurs with many years of achievement and experience in online affiliate marketing. With its leading edge era in line with machine studying, passendo is one ofthe world’s pioneers in programmatic e mail advertisements. From the beginning,the startup bought assist from a Business Angel and later The Danish GrowthFund. Today, 18 employees make sure that foreign customers in eightcountries all over the world benefit from passendo.

The head office of the specialistfor PEA is in Copenhagen, Denmark, an alternative branch is observed in Dubai, UAE.