For those of you unfamiliar with the change between exhibit and search, let me come up with a brief recap. Google’s Search Network goals users typing without delay into Google’s search engine or Google companion search sites, if you decide to expand to Google Search Partners like AOL. In contrast, recall to mind the exhibit network as a more passive type of ads. You’ve likely already seen many exhibit ads today, for example while perusing the Huffington Post or skimming your favourite blogs.
You may or may not have observed GDN banners or small boxes promoting a product or provider, above and to the side of the articles you were reading – those are show ads. Remarketing is used to keep your past visitors engaged, “completing the entire circle of engagement,” says Paid Search Strategist Caleb Hutchings. The majority of these studying this post have likely been effectively remarketed to. Just the other day I was searching for a pair of fall boots when a few days later that elegant high kneed suede pair of black boots does not leave me alone. They kept acting on varied sites that I was on at a variety of points during the week, until I ultimately gave in and took the plunge.
If I wasn’t remarketed to, would I still have bought the boots?Probably, as a result of I in fact needed fall boots, BUT the chances of me getting that pair from that domain would have dropped considerably if remarketing was not in place. This is just one instance of the power of remarketing, which has been seen to work across a variety of of industries. Once you get a campaign or ad group working successfully and offering wonderful returns, a higher step is to feed more money into it. Mark told me about one client who took their remarketing campaign from $1,000/month to $50,000/month and still saw great ROI!Another client in the travel industry was seeing such great return that they stopped operating their search campaigns and reallocated that money to further grow their reach on reveal. “Remarketing and exhibit are marvelous as a result of when you hit it right that you can just give it more money and get much more return.
Your reach is virtually unlimited,” Mark says. This brings me to my next point: as critical as it to come with text ads on your display campaigns, image ads are a necessity!Sergey says “Ads want to be simple, visual, and simple to read. ” Sergey goes on to explain how image ads carry out best for visual industries that are naturally attractive, akin to travel, where the vacation spot can essentially sell itself. But even B2B companies see achievement with image ads. For one of Sergey’s shoppers, he tested out a banner ad with a “Download Now” image that linked right to a product page. This visual format far outperformed the text ads working and helped the agency generate more leads.