Tips on Efficient Developing an E-commerce Business Through Content Curation
Various methods are used by entrepreneurs, from finding raw materials to writing the right copy to attract the customer’s attention. Content marketing strategy is considered as the best way to develop e-commerce business. But this strategy is more than just a way to bring traffic to your site. Research reveals that 70% of consumers state that content marketing makes them closer to a brand.
In this article, we will discuss content curation as a process of actively gathering and developing content strategies and sharing them with your audience to build your brand. Besides, it also drives quality traffic to your website. Here’s how to build a content curation process.
1. Fill your blog with curated content
Most of the content that you read online may be curated. For example, you can find curated content in the Buzzfeed article that you last read. You can also do the same thing on your e-commerce website, which is to fill it with images and other visual elements.
Based on information related to content marketing, images and visual elements get 94% views, this figure is greater than content with heavy text. So, placing visual or interactive content on your posts is the right way to increase engagement. Ideally, curating content gives your brand a chance to be publicly available, while offering products to prospective customers.
2. Sending Curated Newsletters
Almost similar to a round-up post on a blog, you can create a weekly e-mail newsletter that is designed, and offers interesting content.
The advantage of this approach is that it allows you to increase your subscriber list on the best channels to encourage visitors to come to your site repeatedly. In this case, it is intended for an email context.
In short, this newsletter makes it easy for readers to access the best content or offer your niche. Next, you can take the opportunity to encourage opt-in by offering a free newsletter subscriber, along with a series of information, discounts, and promotions.
That is an explanation of efficient tips in developing e-commerce businesses through content curation. Don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing target you want and gives you many choices for marketing your product.