Tips for Choosing the Right Influencer as a Marketing Strategy
Did you know that Indonesia is one of the developing countries that have the most social media users in the world? Call it Instagram, Facebook, Twitter, Line, BBM, Youtube, and other social media which are very familiar in Indonesian society. The presence of various kinds of social media platforms is of course utilized by companies. In the past, manufacturers or companies promoted their products or services in conventional ways. Meanwhile, now many companies are using social media in their marketing activities. One of the strategies that are considered effective for marketing products or services in social media is using influencers.
What Are Influencers?
Influencers are people who have a large number of followers or audience on social media. So that they are considered to have a strong influence on their followers. The so-called influencers are, for example, artists, celebrities, YouTubers, bloggers, and so on, who are chosen based on their popularity, expertise, or reputation.
Tips for Choosing the Right Influencer
Since influencer marketing has a significant impact, you can’t go wrong. Then the question is how to determine the right influencer? Here are surefire tips for choosing it.
The important and most important thing in choosing influencers is their followers. The more followers this will affect the number of audiences who see the marketing of your product or service. Therefore, choose influencers who have a lot of followers. Besides the large number of followers, you also have to pay attention to the followers, are they genuine or fictional followers? This is because lately many people use the services of “buying and selling” followers. If the followers of the influencers you choose are fictional, of course, it will not affect your marketing strategy.
The engagement or relationship of an influencer with followers also needs to be considered. An influencer is the mouthpiece of your brand to consumers and potential consumers. To see this relationship, you can see the ratio of the number of likes and comments on each influencer post. If an influencer has more than one million followers but only gets less than 100 likes or only 5 comments, then you need to question that.
Pay attention to brand relevance
The third tip for choosing the right influencer is brand relevance or relevance. This is how you can choose influencers who are engaged in the same industry. Just look at the content they upload frequently, at least in the last 7 days. For example, if your company is engaged in halal make-up, you need to look for influencers who are engaged in da’wah or at least wear a headscarf or veil. Don’t choose influencers whose hair is dyed or mini-dressed, because if so they are less relevant.
Owned Social Media Accounts
Next, pay attention to the social media accounts of the influencers you choose. Generally, people have more than social media like Instagram, Facebook, Twitter. Then look for influencers who influence many of their social media. Apart from that, you also need to create a suitable marketing strategy to convey the right message from each influencer’s social media account. It aims to achieve the specified target market.
Check Influencer Feed History
Apart from engagement, you also need to know which brands have worked with your potential influencer. This is important, so you can make sure there are no competitors from the brand. You should also pay attention to their private feeds as too many private feeds can be considered spam. So you must check the influencer feed history carefully.
Benefits of Using Influencer Marketing
After knowing about influencers and how to choose them, then you need to know the benefits of influencer marketing. That way, you will understand more about influencers in your business marketing strategy. The benefits include:
1. Build trust
One of the benefits of using an influencer in marketing activities is that it can build consumer trust. The existence of content shared by influencers makes your business appear to have good credibility and value through their testimonials. Then followers will have a new view of your product. In other words, consumers can see the quality of your product through their idols. So that, indirectly, influencers also build public trust in your brand.
2. Determine the target market
Influencers have different social media platforms, so you can also take advantage of this by targeting different markets. However, adjust the type of social media to your brand’s target market. That way, the marketing strategy that has been created is precisely following the target market share.
3. Get feedback quickly
Another benefit of influencers is that you can get immediate and fast feedback. You can see this feedback directly from the many likes, comments, or other forms of interaction left by followers on posts made by influencers. Furthermore, you can make improvements to your product or service based on existing feedback or criticism.
4. Increase sales
When a trusted influencer recommends a product or service, his followers will consider that what is posted is an attractive option to buy. That’s why working with an influencer on a company’s marketing strategy can increase the sales of your business.
Those are some things about influencers that you need to know. Marketing strategies using influencers do benefit a lot, provided that you can choose the right influencer and suit the goals of your marketing. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.