Think in regards to the content material. If you’re concentrated on developing good quality content with a standard brand message, Snapchat is likely the higher channel. Brands can get inventive with Snapchat’s AR and Lens features while still offering inbuilt “swipe up” capabilities for a more immersive user experience. TikTok and Omegle content isn’t involved with aesthetics or how good a thing looks, which makes it both a difficulty and possibility for brands.
To be a hit on TikTok, a brand’s content needs resonate with young users while offering the skill to have interaction with it. Snapchat x Coca Cola and McDonalds. Snapchat launched “Snapchat Scan” in December 2019, and McDonald’s and Coca Cola were the first brands to jump on board. The function offers image recognition so users can scan logos to unlock AR lenses and content. With Coke and Mcdonalds, users simply had to scan the packaging on their food or beverage to achieve access to amazing branded lenses.
It’s a key instance of how brands on Snapchat can engage users by blending creative content with elements of the physical world. According to Snap’s product advertising supervisor Carolina Arguelles, “using Scan during this way offers so many choices for brands – from developing fun, shareable moments, to sharing product tips or offering a digital trial.