Invalid clicks cost sellers thousands and thousands in lost revenue and opportunity annually. If you’re operating AdWords campaigns it’s imperative to plug this advantage drain of your advertising and marketing components ASAP. Google considers invalid click undertaking as “any clicks or impressions that artificially inflate an advertiser’s costs, or a publisher’s earnings. ” Click fraud still exists, even with Google’s Ad Traffic Quality team tracking site visitors across its ad network in order to prevent advertisers from deciding to buy invalid traffic.
Since about 90 percent of Google’s $74 billion in income last year came from ads, they accept as true with masking in opposition t this sort of fraud paramount. The agency currently launched a close Ad Traffic Quality Resource Center designed for both advertisers and publishers so there is no excuse not to be paying consideration.