These are the Types and Examples of E-commerce in Indonesia
The development of the digital world is getting better every day. People don’t just read for information. But also people looking for products that are needed. To search for various products, they use e-commerce. There are several examples of e-commerce that are often used in Indonesia. Among them are Shopee, Bukalapak, or Tokopedia.
Some of these e-commerce examples have now become business fields for business people. Reporting to accurate.co, at the end of 2018, there were 26 million businesspeople using e-commerce in Indonesia. E-commerce is an option because it can be done anywhere and anytime. So, only relying on gadgets, consumers can make transactions.
E-commerce is also equipped with an adequate security system. Some examples of e-commerce that already have a good security system are Shopee, Tokopedia, Lazada, and Bukalapak. Below are the types and examples of e-commerce so that your business can develop properly.
What is E-commerce?
E-commerce or what is commonly referred to as electronic commerce is an activity that supports electronic sales and purchases. E-commerce includes money transfers, data management systems, and product stock counting.
In-Law no. 7 of 2014, trading through electronic systems is trading that uses electronic devices and conducts transactions electronically. Business concepts like this use the internet, television, radio, or others to market products.
Besides, e-commerce is important because by taking advantage of e-commerce, your consumers will believe that the quality of the product is the best.
Types of E-commerce
If you are a novice businessman or MSME player, you need to pay attention to what types of e-commerce are.
Business to Business (B2B)
This type of e-commerce is carried out between producers or companies and companies. Ordering or purchasing products between companies has never experienced a delay or shortage. Usually, they get it at wholesale prices with a large number of orders.
Examples of e-commerce using B2B are indotrading, indonetwork.com. Some of the products that are usually traded include industrial materials, factory base materials, chemical products, and the like.
Business to Consumer (B2C)
This type of business is very common for many business people, both beginners and MSMEs. This is because the company sells products directly to consumers. The transaction process will take place quickly and even the price of the product may be below market.
In today’s era, many e-commerce have done this. This is because the digital world has a tremendous impact on online businesses. Some examples of e-commerce that use this type of e-commerce are Shopee, Lazada, Tokopedia, and Blibli.
Consumer to Consumer (C2C)
E-commerce like this is very popular even among business people. Usually, they meet each other between consumers. Whether it’s in the digital world or the offline world. In the offline world, they meet because the preferred payment method is cash on delivery (COD).
In online business, there are quite some examples of e-commerce that take advantage of this type of e-commerce. They use it because it’s convenient and safe. Some examples of e-commerce that are commonly used include Bukalapak or OLX.
Consumer to Business (C2B)
This is a different type compared to B2C. This type brings together consumers with companies or business people. Usually, business people look for products that are already owned by consumers. If interested, usually business people will give reasonable prices to consumers.
In this type of e-commerce online business, many consumers like freelancers have done it. Examples of e-commerce that often use them are freelancers or Sribulancer. From there, consumers will get decent money from the company.
E-commerce is a present and future necessity. Once you understand the types and examples of e-commerce, you are ready to run and grow your business. For your business to grow and increase the number of your customers, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and gives you many options to market your product.