Though only a fraction of the total Calls to Action were mid roll 4%, these had an ordinary conversion rate of 16. 95%, compared with a post roll conversion rate of 10. 98%. The pre roll Calls to Action firstly fared more poorly, with an average conversion rate of just 3.
15%. Clicks on pre roll Calls to Action tend to be the results of interest rather than attention. They usually tend to have lower conversions because with out seeing the content, the viewer doesn’t keep in mind why they need to take the action you’re asking of them. Because of this, you won’t just see a lower conversion rate: it’s possible that the leads you generate could be lower in fine.