Video intake is anticipated to rise in the coming years. As more social networks enter into channeling video content, marketers are investing in video to interact their viewers. However, producing videos without a clear objectives is futile. Marketers deserve to start spending more time on evaluating the best types of videos that work for his or her viewers.
Bite sized videos may match on social media; however, there are also audiences that are more interested by watching longer videos. For example, Instagram will invest more on IGTV to set up it as a new platform for longer videos. Even though the feature is still at an early stage, it has a great opportunity to conquer the competition. An example of a a success electronic advertising and marketing campaign was “The Language of Hair” by Sunsilk. Sunsilk began the crusade by freeing a video commercial a few geek who was attracted to a cute girl but didn’t have in mind the Hair FingerComb language that she used to specific herself. The video was shared and promoted on YouTube and Zing TV under Zalo.
To reach their target viewers on mobile systems, Sunsilk posted the campaign on Zalo, the finest social media chat app in Vietnam. Almost 67% of the target viewers, which can be young women, actively use Zalo to chat with pals and share photos daily. Sunsilk applied video, media banners and online PR to guide their audience to the crusade fan page on Zalo. Sources:andscape. pdfvietnam interprets the language of hair.