Event marketing is planning, organizing, and executing an event for the aim of promoting a brand, product, or carrier. Events can happen in person or online, and corporations can either host an event, attend as an exhibitor, or take part as a sponsor. Many groups leverage their unique adventure in the industry to deliver existing advantageous informational periods in exchange for the cost of admission and the logo positioning that results after being seen by attendees as an expert on the topic. Alternatively, or in conjunction with that approach, there may be a pitch at the top of the development to prompt interested attendees to make a purchase order.
Sheryl Green, author of Do Good to Do Better, a book on cause advertising, describes this situation: “There’s not anything fun about promoting widgets . Susan is set to find out the power of Cause Marketing. She pledges 1% of her product sales to support her local food bank. She spends her Saturday mornings at soup kitchens serving the homeless. She has donation boxes set up in her employee break rooms and offers comp time to her personnel who are looking to volunteer.
And, she has switched her advertisements from a description of the widget making procedure to a narrative about how her employees give back to the community and how they’ve served over 6000 meals in the last year. Susan is now not promoting widgets… now she’s selling warm fuzzies.