Cable TV’s share of commercials spend and sales has continued to grow over the last decade. Satellite TV has also contributed to cable penetration growth. About 75% of American households have cable. Cable audiences have truly grown as media researchers predicted their demise. Cable programming—or the center around content material, content, content material—is a herbal fit for retailers in the hunt for the narrowest target audiences.
Narrowcasting on particular attention cable channels, including cooking, health, health, historical past, looking, or home and garden, allows dealers to successfully niche market to a nearly limitless array of specialized audiences.