Last year, Snapchat in fact shrunk by 3 million users. They’ve since managed to claw their way up from 188 million daily active users to around 191, but that was a big hit. So the platform isn’t doing quite as well as others out there, BUT it’s so vital to note that those numbers are still big, and there’s a lot of skills here to arrive your target viewers. We’ve already checked out the facts, we all know that the engaged audience that’s stuck around remains to be loyal and enthusiastic.
So yes, Snapchat continues to be completely worth it if it’s a good fit in your business.