Too many ads are seen to augment the page load time of websites. Also, working too many auctions at a time RTB, header bidding, and exchange bidding can bring about users ready longer to access the positioning. Hence, while working auctions, optimize your site for faster ad serving. However, ad tech is now well in a position to help publishers with page loading optimization, one of such strategies is lazy loading.
With lazy loading, publishers can show ads to users when they are able to see them. Hence, these ads don’t load with anything else of the content material permitting both content material and ads superior time to download on users’ browsers.