In other words, Google gets 32% of the amount advertisers pay to appear on every site in its community. But the dollar translation of which will vary significantly. If your site generates $10,000 in month-to-month revenue, you’re effectively paying Google $3,200 every 30 days to control your ad sales manner. If you’re capable of sell at once, it may possibly mean an alternative $35,000+ in annual income.
Note that this assumes zero “uplift” in the rates you’re capable of demand by constructing direct ad sales relationships; some publishers will be able to augment both the gross CPM advertisers pay in addition to their cut.