And for Verizon, there’s an alternate incentive to play hardball with Google. The telecom giant has grown more competitive in the digital commercials space in recent years, increasing its own ad networks by buying Yahoo and AOL. Verizon is now anticipated to beat out Microsoft to where of third biggest digital advertiser after Google and Facebook in the run up to its $4. 8 billion purchase of Yahoo last year, in accordance with Bloomberg .
It’s critical to remember that issues with proper ad placement on YouTube reflect problems with digital commercials generally. Digital ads are often bought programmatically, which means they’re placed using automatic application. Car rental brand Enterprise, as an example, also stopped buying with YouTube, pinning its issues to programmatic ads. “It seems that technology has gotten ahead of the commercials industry’s checks and balances,” the manufacturer said in a statement. But finally, there’s only quite a bit of an impact these boycotts can have on Google’s Influencer Marketing Agency core ads business. Google, Facebook and other digital commercials structures rely more on small agencies than big brands for their earnings.
Small to mid size businesses are responsible for 70 % of digital ad spending, in accordance with GroupM data cited by MoffettNathanson Research. Also of note: Advertisers that have bailed on YouTube and Google exhibit ads are carrying on with to promote with Google search.