The Self consuming Commodity: Audiences, Users, and the Riddle of Digital Labor Michael Kaplan,

This article reexamines the digital labor debate in light of its inheritance of the “audience commodity” difficult. It argues that prevailing approaches to the challenge of electronic labor continue from a vital misunderstanding of the financial status and function of commercials in usual and in the social media industry in particular. To remedy this challenge, it offers an evaluation of social media procedures as market monopolies that organize a self defeating arms race among their clients. This arms race makes it possible for social networking sites SNS to extract large price surpluses, effectively exploiting their customers.

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