Among its awesome branding and content material marketing projects is the LEGO Club Magazine, that’s custom designed for subscribers by local market and age. The magazine allows kids of any age to receive targeted content material that’s applicable to them in a fun, portable format. As an extension of its LEGO Club providing one of the most biggest and foremost little ones’s member clubs on earth, LEGO worked hard to enhance its journal product in 2011 with more caricature memories of the LEGO bricks in action, better integration of customer photos, and a few astounding in store programs at LEGO store shops and its new Master Builder Academy. LEGO Club magazine was initially launched as Brick Kicks in 1987 I was a subscriber. Joe Pulizzi is the Amazon bestselling author of Corona Marketing, Killing Marketing, Content Inc.
and Epic Content Marketing, which was named a “Must Read Business Book” by Fortune Magazine. His latest book is The Will to Die, his debut novel. He has situated three businesses, adding the Content Marketing Institute CMI, and has launched dozens of events, adding Content Marketing World. In 2014, he got the “Lifetime Achievement Award” by the Content Council. His podcast series, This Old Marketing with CMI’s Robert Rose, has generated thousands and thousands of downloads from over 150 international locations.
He is also the writer of The Random Newsletter, introduced to thousands every two weeks. His Foundation, The Orange Effect, gives you speech remedy and era amenities to children in over 30 states.