Let’s break digital ads down to the most elementary level. Advertisers are looking to get their messages out in the general public. To try this, they buy ad placements on internet sites. Supply vs demand in electronic commercials is easy.
Advertisers who are looking to spend their money is is called demand. Publishers have ad space that they are looking to sell. This is named supply. The entire electronic advertisements industry exists on account of supply and demand. Basic economics!Many businesses and technologies fit in between publisher supply and advertiser demand. Some help advertisers through better concentrated on, dynamic creatives or analytics and measurement.
Others, like Supply Side Platforms SSP’s help publishers generate more revenue with varied ad networks and others find creatives ways to enforce new top class ad placements like rich media sliders. Programmatic ad exchanges like AppNexus exist to become the marketplaces where supply and demand are exchanged.