Landing Pages as Marketing GlueYou’ll notice how landing pages have been located in the wheel as what I call the “advertising glue” that holds your actions together. They sit in the middle of many advertising and sales funnels and do a very good job of focusing your customers on what they may be doing. You don’t always need them 12/50 tasks here call on them, but when you do they could make a big change in the your conversion functionality. I lined the reasoning and intention of landing pages in an beforehand guest post called “The 12 Step Landing Page Rehab Program” so I won’t delve into that again, as a substitute I’ll just indicate where, when and the way you should definitely be using them. An example manner for writing contentWhen we began Unbounce, we had a 2 hour brainstorm session to gather ideas for an eBook entitled “101 Landing Page Optimization Tips”.
I split the session into about 14 questions which each and every became a bankruptcy of the book. After accumulating all the post it notes, I pulled an all nighter to write down the 27 page eBook ready for sharing and lead gathering a higher day. It was a very important first step in setting up our popularity in the period just before product launch.