The Most Effective Cafe Business Marketing Strategy For You To Do
Increased economic growth also affects people’s behavior or lifestyle. One very visible thing is related to the consumption behavior of the community, especially the upper-middle class. Modern lifestyle by spending part of his time in cafes is an example. Usually, they just socialize, hang out with friends and eat and drink. Some even just come to the cafe to take pictures and then share them through social media so that they can be seen as a “modern kid” or a “hit kid”.
The increasing public interest in cafes is what makes the cafe business more and more in various cities, both big and small cities. From small to large sizes, from ordinary to unusual menus, from unique places to strange ones, business people are now starting to offer them to get a market. Of course, this also has an impact on the increasingly tight cafe business competition. The cafe business that used to sell the taste of food is no longer the case. The cafe business must also attract the attention of customers with its uniqueness. Therefore, promotion or marketing is one of the factors that must be considered by cafe businesses to attract many customers.
Without marketing, any good cafe concept will not be known by potential customers, right? For that, if you are running or want to run a cafe business, you need to know the cafe business marketing strategy. Here are some ways you can promote your cafe business:
Cafe Concept
During intense competition, having a mediocre cafe is not enough. It is well known that some people visit cafes not only to enjoy eating and drinking but also to fulfill their lifestyle needs. Therefore, a cafe must have a unique concept that is different from the others. Where visitors can enjoy the exterior and interior of the cafe. So make a unique concept for your cafe, starting from the name, the interior and exterior concept of the cafe that is instagramable or interesting and easy to take pictures for visitors. For example, you can apply a certain cartoon concept, classic style, vintage atmosphere, Italian style, traditional style, or any concept that catches the visitor’s attention.
This interesting cafe concept is one of the marketing strategies because visitors who impress or have experience in your cafe will certainly recommend it to friends, neighbors, or family. Thus, more and more visitors will come to your cafe.
Unique Menu & Taste
Second, you also need to pay attention to the menu and taste of the food that you offer in the cafe. When the food has a good taste, certainly, visitors will not think twice about coming to your cafe continuously. Apart from taste, the food menu served should also be unique. A unique menu with a distinctive taste of your cafe will make it easier for people to remember your cafe. To make a unique menu is not too difficult, right? You can adopt food and beverage menus from abroad and then modify and adapt them to the Indonesian tongue. Also, make sure the service and presentation are good and satisfying.
Take advantage of Social Media
Most of the target market or potential cafe visitors are young people or upper middle-class people. Which is usually they are very familiar with social media. As a cafe business owner, you can take advantage of this opportunity to market your business and attract them to your cafe by creating your cafe’s social media accounts such as on Instagram, Twitter, Facebook, and so on. And try to post a food or drink menu that you have with an interesting photo that makes people want to try it.
Provide Attractive Offers & Facilities
A cafe is a place to eat, but it is different from a public food stall such as food stalls, so an attractive offer or facility is needed so that many visitors come. Offers or facilities that you can provide such as member cards, discount promotions, or holding activities or contests about your cafe by providing rewards, and other programs.
Those are some of the cafe business marketing strategies that you can implement. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.
