While proximity advertising is right for targeting the best audience at the best time, it’s also a posh and emerging advertising style that’s bound to have to exercise routine a few kinks. However, in case your company is acutely aware of the challenges, then proximity advertising could be a useful useful resource for increasing market share and brand focus. By partnering with a knowledgeable third party, your brand can take full talents of proximity advertising and marketing while minimizing expenses and easily gaining the recognition of an existing client base. Let’s discover the benefits and downsides of mobile proximity advertising and marketing. A prime instance of proximity marketing in action is Macy’s, some of the earliest adopters.
The retailer added beacon era to their stores in advance of Black Friday in 2015 through its Walk In and Win campaign. Macy personnel and advertisements notified visitors of the upcoming event, encouraging them to down load the store app a good way to stay in the loop. Then, to incentivize patrons on Black Friday, users got the chance to win prizes and play games via their mobile contraptions on every occasion they entered a Macy’s store. While the store never publicly discovered the consequences, it’s pretty telling that they increased their beacon setting up efforts almost immediately following the event.