This was a startling change for the family. Although Kylie’s pregnancy was truly a personal matter, public attention in any snippet of confirmation dominated celeb news in the winter of 2017 18. Fans flocked to Kim’s Instagram to ascertain the Christmas countdown of family photos, hoping to spot Kylie with a bump. Although that didn’t materialize, the exercise did hold a hype across the Kardashians and Jenners in the course of the lucrative holiday season.
Kylie Cosmetics’ annual earnings for 2017 came in around$386 million, and KKW Beauty made sales of $100 million in its first year. The boost in publicity definitely didn’t harm the sisters at the checkout.