The importance of color psychology in marketing and business development
Have you ever thought about the relationship between the colors you choose in a branding and marketing business run? Conscious or not, there is a color psychology in marketing that will affect the decision of purchasing people who visit existing websites.
Speaking of psychology this one is a very interesting thing because it can be used in business development. Even this one psychology has a very important existence. No wonder a businessman must know a color psychology. For more about psychology this one, see the following reviews.
Know what color psychology is
Color psychology is an interesting field of study and there is a lot of research on how colors affect marketing and branding. Different colors affect our mood and emotions in different ways, and also play an important role in forming opinions about brands or products. With a psychology about this color a study of how colors affect perceptions and behavior.
In marketing and branding, color type psychology is focused on how colors affect the impression of consumers to them. Do they persuade consumers to consider certain brands or make purchases. Of course this has become an important field of study to consider when making marketing assets, building new businesses, or changing existing names.
The importance of color psychology in branding and brand recognition
To be able to develop a business, it certainly needs to learn about this one psychology. Humans are programmed to choose a brand that is fully known. In fact, research proves that the existence of a color to bring strong activities in our brain acts. Of course that makes the color an important element when creating a brand personality or identity. Here’s the importance of a color psychology.
1. Color increases brand recognition
Many research shows that colors are able to provide brand recognition up to 80%. No wonder many product manufacturers turn to color psychologists and brand experts to find innovative and interesting ways in using color. From the psychology of the color to distinguish their products from other people’s products. A manufacturer has been looking for protection on their behalf and their color identity through trademarks.
2. As a visual form of a product
Psychology in color in marketing is an important factor in the visual display of product packaging, logos, website design. A company will use colors in various ways of sepserti through brand identity, content marketing and digital, packaging, social media, and even landing and advertising pages.
3. Able to highlight the culture or brand image, product, or service
People understand and trust non-verbal information is much faster than verbal cues. Using the right color means you can communicate abstract concepts such as trust, excitement, or clarity faster than the truth.
4. As a form of difference with competitors
. When determining the color, analysis of the main competitors and other products that might be the same. By using color type psychology for a brand or branding, it will certainly be a differentiator with existing competitors. To keep in mind that some studies suggest it is important for new brands to choose colors that ensure differentiation of existing competitors.
5. Make visibility for various products
If a businessman has a business development that is significantly and triggered a product that always innovates, certainly requires color differences. Make sure the type of product is different from other offers, choosing different colors can separate different product lines. For example, a food product uses classical yellow for the original chip and various other colors to distinguish flavors.
Type of color in business development
Seeing the importance of a psychology of color in running this business, of course it must be the right way. This aims to make color targets be able to provide benefits that really become a development of a business.
The reality is that the color is too dependent on personal experience to be universally translated into certain feelings. Research shows that personal preferences, experience, parenting, cultural differences, and context concrete the effects of individual colors on us. Well, the following way brands use a psychology of the color, including:
- Colors such as yellow or purple can generate a kind of hyper-specific emotions are as accurate for the standard of hand.
- Consider inaccuracies to make extensive statements such as “green means calm.”
- Green is commonly used for brand environmental problems, such as seventh generation, but at other times it is intended for brand of financial space.
- Using brown color may be useful for rough attraction. This brown color can be used to create a warm feeling, invite or arouse tastes.
Tips for choosing colors for a marketing right?
When a businessman chooses colors for existing branding, the reaction of consumers to color suitability is far more important than the individual color itself. Here are some things that need to be considered as well
1. By showing your brand personality
Purchase intentions are greatly influenced by colors because of their influence on how a brand is felt. Colors affect the way customers see the brand personality in question. So when considering colors for marketing and branding, ask yourself or better, collect customer feedback. Ask if this color is suitable for what will be sold.
2. Attractive for existing audiences
One of the more interesting color psychology examinations in relation to gender plays a strong role in determining color suitability. The gender difference can affect individual color preferences. Color perceptions and color preferences show that when it comes to nuances, colors, and hue, men generally prefer thick colors while women prefer softer colors.
The existence of these things is important when going to develop business especially in marketing techniques. Increasingly understanding color psychology, certainly can provide an opportunity to get more consumers.
3. Get used to using the color wheel or color wheel
Color wheels are an extraordinary tool that you can use to apply different colors to your design – from black and white, to green and deep blues and alarement. There are two main aspects of the color wheel that must be known every beginner: how to choose different colors and how to identify colors.
When choosing a different color, the brightest color can be found on the outside of the color wheel. These colors are the most vibrant, and can be considered the most intense color version. In the middle is pastel colors, which are soft and neutral.
Each color on the color wheel can be identified with a unique hex code. This is a six-digit code that appears under the steering wheel when you choose a different color. Hex code is very useful if you want to reuse the same color in many designs – which is an important skill for consistent brand imaging.
4. Explore color relationships
Ever wondered why some colors clashed and some looked interesting? This is mostly because of the way they relate.
The color relationship is determined by its position on the color wheel. Three famous color relationships can be a good basis for the original color palette:
- Monochromatic color: Monochromatic color palette includes a single color version, dark, medium, and light.
- Analog color: Analog color is located next to the color wheel, which gives them a low and smooth contrast harmony.
- Complementary color: complementary color is located on the opposite side of the color wheel, allowing for the most dramatic contrast of all color relations.
5. Awaken emotions with color
There are two types of colors on the color of the color: warm colors and cold colors. The warm colors are found on the right, and include red, oranges and yellow. These colors are great for creating energy and emotions in your design.
Cool colors, ranging from blue and green to pink and purple, can be found on the left. Cold colors are considered calmer and calm in nature.
6. Create an effective color palette
The first thing to know about choosing a color palette is no need to choose too many colors – limit your choice from two to four. First, choose one bright color that will stand out in your design. In this example, dark green is the most prominent. White and bright green colors have been selected as additional colors, creating a low contrast harmonious palette.
Make sure the color you choose is relevant to your design subject. In this example, the green olive color matches the unpretentious tone of the photo.
7. Match the color with the picture
To create a visual harmony, adjust the color of your text with a prominent color from your background image. You can find the right color using a color voter tool. See here how the pink flower that lives fits the text.
8. Explore various color schemes
When choosing your color palette, a great idea to explore various color schemes. For example, if you make a social media graph for a boutique of women, the pastel color scheme can give a touch of feminine.
9. Use the color consistently for branding
Using the same color repeatedly is an important skill for branding, because it helps create recognition. See how Tiffany and Co. Use the iconic turquoise color on the Facebook page. A little variation is also good – see how there is a brighter and darker version with the same color visible.
10. Apply the color palette to everything in your design
When people start designing, it is not uncommon for them to think their color palettes are only for their background and text. In fact, your color palette must be applied to everything in your design, including text, places of text, images, shapes, icons, and more.
In the design above, the orange color has been applied to a transparent form to fit the fruits of Clementine. All texts and dashed lines are also bright cream to fit the design style.
11. Create a mood board for inspiration
Well you try to find the right color for anything starting from brand new to social media chart, making mood boards is a great way to find inspiration. Consider these questions when compiling mood boards:
- What kind of image appears in your mind when thinking of your brand or subject design
- What feeling do you want to lose?
- If there are other similar brands out there, what color do they use in their branding and marketing?
By understanding the color psychology is also tips on using it for business, you can build planned branding and marketing based on the right color placement for your business. Learn and do all the tips above so that your business branding and marketing processes will be better by using optimal color psychology and according to your business.
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