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Email advertising is viewed by digital retailers as probably the most pillars for a successful lead conversion. The common use of email advertising remains to be typical despite the latest trend in electronic advertising and retailers are taking the initiative of integrating social media advertising to additional enhance their business lead conversions. By using social media, your leads will find it easier to make a buying decision if they see your brand within their chums’ social feeds. Social media dealers typically employ the process of updating their email marketing content in their social media status updates which positive in promoting brand advertising updates.