The Identification of “The Art of War” Military Strategy On Netflix’s Business Strategy Fawzia Jurnal Global and Strategis

Karya sastra klasik “the Art of War” yang ditulis oleh Sun Tzu dipandang relevan ketika diterapkan di era kontemporer ini. Tidak terbatas pada lingkup militer saja, the Art of War juga dapat diterapkan di berbagai aspek kehidupan salah satunya di aspek bisnis. Tulisan ini bertujuan untuk meneliti strategi militer yang tertulis dalam the Art of War yang teridentifikasi dalam strategi bisnis Netflix, sebagai suatu perusahaan yang berhasil menghadirkan terobosan di tengah industri hiburan digital. Untuk mencapai tujuan tersebut, penulis menggunakan metode kualitatif yang menganalisis data primer dan sekunder, serta mengumpulkan data data dari kajian terdahulu, buku, jurnal, dan artikel ilmiah. Hasil dari penelitian ini menunjukkan bahwa Netflix mengadopsi beberapa strategi militer Sun Tzu dalam upayanya menduduki industri hiburan.

Dengan beberapa penafsiran terminologi strategi militer yang kemudian disesuaikan dengan terminologi bisnis, penulis kemudian menelaah tahap tahap perkembangan bisnis Netflix yang disertai dengan analisis strategi militer “the Art of War” sebagai upaya perusahaan melakukan penetrasi pasar dan menghadapi kompetitor, mendesain inovasi dan mengembangkan usaha, serta membentuk aliansi. Selain itu, penulis menemukan kesamaan pemikiran antara konsep pasifisme Sun Tzu dengan konsep binsis Netflix sebagai goal driven business. The basic literary work, “the Art of War” written by Sun Tzu, is considered to stay relevant utilized in this contemporary era. Not limited to the military aspect, the Art of War also finds its place in quite a few points of life, one of that is in enterprise aspects. This paper aims to check the army approach written in the Art of War diagnosed in the Netflix company method as a corporation that has succeeded in generating breakthroughs amid the electronic entertainment industry. The authors employ qualitative easy methods to analyze both primary and secondary data amassed from previous research, books, journals, and medical articles.

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The outcomes of this study indicated that Netflix followed a number of of Sun Tzu’s army recommendations in its efforts to occupy the enjoyment industry. Some interpretations of military strategy terminologies were adjusted into business terminologies to examine the stages of Netflix’s company development through the use of the Art of War army method as attempts by the agency to penetrate the market and face competition, designing innovation and business development, in addition to forming alliances. Moreover, the authors found the similarity of ideas among the concept of pacifism by Sun Tzu with the company idea of Netflix as a goal driven company.