The hidden costs of social media conversation

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One year, my team had traveled around the globe and ended the series of conferences with a group of specialists and scientists at a Fortune 100 customer product company. In the last hour of the last assembly, on the last stop of our tour, probably the most scientists mentioned in an off handed remark that he had seen a preliminary report from an difficult to understand lab indicating a probable health fear with probably the most components of our packaging fabric. We were all tired and ready to wrap up, but there has been something about the scientist’s tone of voice, or perhaps a nuance in his body language that made me think that we needed to know more about this issue. So we kept probing and learned from him for an alternate 45 mins.

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