As an advertiser, which you could advantage from buying impressions across more than a few writer sites, particularly if you employ an automated media buying software like DSP. A Demand Side Platform sends requests to a couple of Ad Networks and Ad Exchanges concurrently in finding flawlessly matching stock among all accessible resources. One of the important thing merits of DSPs is the capability to buy, serve, and track ads using a single tool. As you can see, there is only one piece of a puzzle left to be explained – SSPs. Simple as it is, Supply Side Platforms are plugged into the programmatic atmosphere if you want to send accessible ad inventory to as many advantage buyers as possible.
That customarily comprises DSPs, Ad Networks, Ad Exchanges, Agencies, or even direct advertisers. It’s an efficient way for publishers to have bigger handle over the ads which are displayed with less work concerned.