The second issue revolves across the level of granularity SKA enables its aggregated data, where only 100 diverse campaigns will be visible per community. Looking at our clients who run a typical 15 campaigns per network you can think this isn’t such a big challenge. But below each of these campaigns, there are sometimes countless sub levels for different geographies, device types or creatives. With SKA, using 10 creatives in five nations, for instance, would only allow you two distinctive campaigns per network.
Coupled with the random delay of knowledge from each device, this implies making granular real time decisions is near unimaginable.