The second issue revolves across the level of granularity SKA enables its aggregated data, where only 100 various campaigns might be visible per community. Looking at our customers who run a regular 15 campaigns per community you could think this isn’t such a big challenge. But under each of these campaigns, there are often countless sub levels for alternative geographies, device types or creatives. With SKA, using 10 creatives in five nations, for instance, would only allow you two distinctive campaigns per network.
Coupled with the random delay of data from each device, this means making granular real time selections is near inconceivable.