Build an inventory of what other tools you’re using, as an example, survey tools like SurveyMonkey and guest insights tools like Qualaroo. Some of them have a built in integration with advertising and marketing automation structures, so you have to take competencies of that data to your list segmentation and qualification procedure. Otherwise, it may be feasible for you to import the data on an everyday basis or during the Zapier app. Again, a similar rule applies—one aim per field.
Even if you already have an identical field for a similar intention within your database, you have to create new ones to store the survey data.