Social media skill sets transcend advertising and marketing and communications roles. They are less regularly required, but particularly needed, in buyer provider, HR, sales and research. Even in roles without direct ties to content, messaging, design, lead gen, sales or provider, we’re still asking personnel to be good at social media to power our inner advocacy efforts. Employee advocacy courses continue to be a top trend, as a result of their success to humanize a brand and strengthen storytelling is undeniable at scale. Businesses must deliver social media policy checklist and materials for his or her employees to master social media skills, as this technology is more similar to email than VR in today’s enterprise world.
But more than what the executives do, I’m interested to watch how Americans of all ages reply to the political local weather as it plays out in social media. No matter where they spend their social networking time today, audiences’ consumption habits and platforms of choice will almost definitely change within a higher year. That will affect the decisions of agents chasing an intended viewers from one social media platform to an alternative. It will force sellers and neighborhood managers to dive additional into the spaces of dark social Messenger, WhatsApp, Groups where audiences surely will take refuge.