Company number 4 – Proctor and GambleNow we’re starting to get into the bigger numbers. This huge agency had annual beauty product sales of over $11. 8 billion which is down significantly from the $20 billion plus of years ago. But they sold a group of brands to Coty to become more efficient.
Located in Cincinnati, Ohio, USA they still hold dominant positions in the skincare and hair care. They sold off most of their color beauty items. They spend the most money on ads so it’s not mind-blowing that they’ve a few well-liked brands adding Aussie, Gillette, Head and Shoulders, Herbal Essences, Ivory, Olay, Old Spice, Pantene, Safeguard, Secret, Crest, Oral B, Scope, Art of Shaving and more. Alright, and the number 1 beauty agency in the beauty industry is…L’Oreal. L’Oreal has annual beauty product sales of over $27. 2 billion dollars.
They are based in France and sell items in color cosmetics, skincare, hair care, sun care, and fragrances. Their most critical brands linclude L’Oréal Paris, Garnier, Maybelline New York, and Softsheen. They also sell luxury brands like Lancôme, Giorgio Armani, Yves Saint Laurent, and Kiehl’s. They have professional hair care items comparable to Kérastase, Redken, Matrix, and Pureology. Finally, additionally they own beauty product distributors reminiscent of The Body Shop.