1. Someone involves Kogan. com and finds a product they want to buy. 2. They add the product to cart and begin to checkout.
3. At checkout, they notice a “Discount Code” field. 4. They open a new tab and Google look for “Kogan Discount Code. ”5.
They click across the a variety of affiliates who claim to have a “Kogan Discount Code. ”6. When they visit the associates, they drop a cookie and tag the user as coming from that site. 7. They fail to find a coupon code that works and are available back to Kogan and finish their checkout.
8. Because the affiliate tagged the user, their reporting system claims that they referred the sale.