The best tips for applying Instagram Marketing for your business
Why should Instagram Marketing?
Since its launch in 2010, Instagram has been used by every world person. It looks like everyone and their pets are on the platform. This is a great opportunity for you business owners to marketing through Instagram Marketing.
Many brands have succeeded in increasing sales and brand awareness through this platform. But does Instagram commensurate with their time, and should your business be there? The answer is yes, and this is the reason:
- Instagram has more than one billion active monthly users and 500 million Instagram stories every day.
- There are 61 million more active Instagram users in Indonesia
- There are 25 million business profiles on Instagram.
- 80% Instagram users follow at least one business, and 72% of users say they have bought the products they see on the platform.
- 70% of the hashtag or Instagram tags are made by business owners
It is clear that Instagram is no longer only for personal use – good for you or your pet. Now a global platform that allows brands to humanize their content, recruit new talents, show off products, and inspire their audience.
In addition, Instagram users are not only active – they are involved. More than half the active user platform visits the site every day, and 35% say they check it several times a day.
Instagram can also help you grow your brand awareness and introduce new products. 70% of Instagram users have spent time searching for brands on the platform. Instagram allows you to promote your brands and products in a friendly and original way without difficulty selling to your customers.
15 Effective Tips for Instagram Marketing 2020
So what does this mean all for you? If you are not active on Instagram, not with your competitors. You might have prepared an account on the right track. But only has Instagram’s profile does not always mean sales.
If you want to increase sales and make real money from Instagram, you must create a decent strategy.
This post will direct you in the right direction with 18 tips and strategies that you can apply to your Instagram marketing strategy today.
1. Increase your followers
One of the first steps to have a successful Instagram Marketing strategy is to develop your followers’ basis. Without many followers, you will struggle to make your posts look. It’s not easy for you to generate sales without followers.
For those of you who have just created an Instagram page, this will take a little time to start with zero. But unless you are a new company and already have customers.
Data said, more than 73% of users said they followed the brand on social media because they were interested in the product or service offered by the brand. Make customers interested in your brand. Tell them about your profile, and ask them to follow you.
Start by sending messages or email to your customers. Make sure you give them an incentive to follow you. For example, you can send emails just a few times per month. Tell your customers that if they want to more often see discounts and promotions, they will find it on Instagram. If you use this marketing strategy, make sure to keep the promise.
In addition to reaching customers via email, you can have Instagram badges on your website. Use your other social media channels to promote your Instagram profile too.
After you take these steps, another good way to get more followers is to follow others. But the thing that must be considered is: Do not follow Random or Random People users.
Find followers that match your target audience. It will be your best choice in terms of producing new prospects and encouraging sales.
How do you find people in accordance with your target market? It’s rather difficult, and you have to try. First, you need to find an account similar to yours.
We don’t say that you need to steal followers from your competitors, even though it can work too.
Instead, you can search for Instagram profiles that post content related to your industry. For example, say your company sells hiking and camping equipment
See this profile. The name of the account is: Adventure Enthusiasts
They have more than 430,000 followers. All of their content is related to outdoor locations throughout the world. You can assume that people who follow this account will be interested in camping and hiking.
It takes time, but this will work. After you find an account like this, open his followers, and start following people. Users will get a notification and check your page. If they like what they see in your profile, they will likely follow you back.
After you add many new followers, it will be much easier for you to drive sales with your Instagram Marketing strategy.
2. Focus on your first impression of your page
Important first impression. This statement applies in the real and virtual world.
When an Instagram user clicks on your profile, what’s the first thing they see?
They see your profile picture, biography, and your latest post. Return to our last points about following users to grow your own Base followers, when users click on your profile, they should have no questions.
What we mean by this is all must be clear. Your profile must say who you are and what you do. Having your logo as your profile picture is the most reasonable. This is much easier to recognize than someone’s random picture or one of your products.
It’s clear from the beginning who they are. Profile images are their logos, and their bio explains what they do more details. They even included links to landing pages on their website to encourage users to register for services.
Basically, if your brand Instagram page doesn’t attract the user’s attention, you will not have a lot of luck to get followers.
For the most part, it is best to keep everything short, to the point and professional. Now, you will have a greater chance to promote your product and ultimately increase your sales.
3. Post content regularly
The important Instagram marketing strategy is to post regularly. If you add a picture or video to your profile only once a month, it’s not an effective strategy. In fact, it is not arguably an active profile. Remember your target, you want your brand always fresh in your followers.
At the same time, you don’t want to flood the user’s timeline and be considered annoying. You need to find a middle ground here. We would not recommend posting more than once per day. If you have a lot of content you want to share every day, it’s better to add it to your Instagram story.
How often do you have to post on Instagram? Research shows that the top brand on Instagram posts an average of 1.5 times every day. It comes out about 10 or 11 posts per week.
This posting time is also very important. Famous brands usually post content during business hours from standard business days.
Why?
About 90% of employees claim to use social media as a distraction when they are working. You need to recognize this and plan your posts accordingly. Posts regularly increase your exposure and the possibility that as many people may see your content.
4. Don’t be too monotonous
So, we just set that you need to post every day. But we haven’t talked about the content of the posts. Obviously, you want to encourage sales. However, that does not mean that everything you post must be a product promotion.
It will interfere with your followers and ultimately have the opposite effect of what you are looking for. Mix your content.
Be funny. Post photos of your employees. It’s just that, don’t deviate too far from your brand image.
Although you can send content that does not promote the product, you can stay away from controversial topics. Referring to subjects such as religion, politics, and race. Touching your followers will not help you encourage sales.
Again, avoid too many promotional posts. Posting too many promotions is the number one error conducted by many businesses on social media, besides that, 46% of users say they will stop following brands on social media if they often post promotions.
Every time you post a promotion, do it casually. You don’t need to enter words in all uppercase letters and include quotes around everything. In essence, don’t interfere. Stay short and to the point.
5. Perform live or live broadcasts
Instagram has a live broadcast feature and the user likes it, and the brand uses this information for their advantage. Live videos give you the opportunity to connect with your audience in real time. When you broadcast, they can comment.
Make sure you respond to all comments and try our best to give feedback to the user. This will help you increase the engagement metrics.
You can show new products, tour your facilities, or even introduce some of your employees. Maybe you can choose the Q & A segment to give you a more authentic connection with your audience.
Another way to utilize Instagram’s direct story is to work with other brands. Instagram is the top social platform in terms of brand collaboration around the world:
You can try to appear on another profile live broadcast in an effort to promote your brand.
As a result, this type of strategy can help you expose your brand to a new audience, increase your followers, and ultimately encourage more sales.
6. Add pictures and videos to your story
As we mentioned before, your story is a great place to add daily content. You can post content to your story several times per day because it won’t flood the timeline of users who follow you.
But that doesn’t mean you have to overdo it and post 20 different images and videos to your story every day. People won’t see everything, so it will only waste your time and resources. Engagement and display will drop with each additional post to your story.
You also need to make sure that the posting time in your story is relevant because it will disappear 24 hours after being uploaded.
We recommend using your story to offer discounts, run campaigns, or tell people what you plan that day in the office.
The whole idea here is to build your brand awareness in their minds. If they think of your brand, they tend to make a purchase.
Again, this will make it easier for you to expose your brand to a wider audience.
7. Partnering with influencers
Using social influencers to promote brands, products, and your services is a very efficient Instagram marketing strategy. In fact, 94% of marketers say their social influence strategy is effective for their company.
That’s because followers of social influencers trust them.
We know that 82% of people tend to follow the recommendations made by influencers or celebrities. And 94% of consumers believe that this influencer is very broad. Basically, if you can get an influencer to promote your brand, you will get sales.
Instagram is the main social platform for influencers throughout the world. And this is a cost-effective marketing strategy.
Most influencers will only charge fees for a post. However, if you prefer to work with celebrity influencers, be prepared to spend more money.
8. Add tags to your description
The text is just as important as the images and videos that you post on your marketing strategy.
You must learn how to write Instagram text that drives engagement.
Tagars are definitely needed and there are many different approaches to this.
For starters, you can use existing ones so that other people can see it. For example, you can choose tags that promote national events. Another idea is to make your own tag. This will be much more specific to the brand. You can use tags only with your brand name and also your campaign name.
If you want to run a campaign on Instagram, you can have a unique tag for the campaign. Also read these tips to make interesting and optimal Instagram texts.
9. Use UGC
UGC is short of user-generated content or content created by users. It’s another support that helps to use tags to promote campaigns.
Promotions like this encourage users to send photos and videos related to your brand to their personal profile.
As a result, your brand will be exposed to all followers who are friends with certain users. This type of content acts as a recommendation, which we just discussed as an effective promotional method.
In addition to running a campaign, the best way to encourage content created users is a user photo feature in your profile.
10. Run the targeted ad
How can you reach people on Instagram who don’t follow your account?
Some strategies, such as location marking, run campaign, and work with social influencers can achieve this. However, the strategy does not always expose your brand to people in your target market. Running a targeted ad will do this.
Instagram has been acquired by Facebook. You can arrange your ad the same way on both networks. You can use parameters such as age, gender, and location to choose your ad audience. You can even take one step further and target users based on their interests.
11. Run the campaign and giveaway
Promotions and gifts are two Instagram marketing strategies to increase brand involvement with their audience on social media. If you can learn how to run favorable giveaway, your efforts will generate more sales.
We know what you think. How can you make money by just giving your product?
Give a gift a little different from what you might have seen in the past. You can partner with other brands to sponsor this gift.
Again, this strategy will direct more users to the page. Other accounts will post information about Giveaway users and direct to follow the Instagram profile to win.
Instead of giving items randomly to your followers just because you like the post and follow your account, you can run a more structured campaign that requires skills. The campaign that encourages content made by users is the most effective.
To enter, ask your followers to upload pictures and give your brand tag. This strategy will explain your company to anyone who follows the incoming user.
If someone sees that their friends promote brands, they will tend to follow your profile and have the potential to follow the campaign too.
Now after you make these users interested in your product, you can use other strategies to make it buy. Even if they don’t win the campaign, the product you provide is still in their minds.
12. Take advantage of the “swipe up” feature
The Swipe Up feature is a game-changer for business, and this is one of the effective Instagram marketing strategies.
Over the years, you might have difficulty making users on Instagram to navigate to your website from a particular link. You will post content and then direct people to click on the link in your bio. But the strategy has many mistakes.
First, this is an extra step for users. They must navigate to your profile page and then click again. People don’t want to go through that hassle.
After all, what if you want to promote two different landing pages? Or maybe three? or four?
You will not have many links in your bio. It’s too confusing.
The Swipe Up feature removes this problem. Now you can use your Instagram story to drive traffic directly to certain landing pages.
Enough to promote the product or service on your story, and add the swipe up function with a link to the landing page about your promotion.
If you advertise certain products, logical landing pages are product descriptions on your site. There, users can view additional photos and add products to their shopping baskets.
This feature is the best way for you to direct more traffic to your website and ultimately increase conversion.
13. Use posts that can be purchased
If you have a sell of your items in eCommerce, you need to use a post that can be purchased. This marketing marketing allows you to sell products directly through the Instagram platform.
The reason why we really like this feature is because this increases the possibility of getting your current customers and prospective customers to buy something. This is why.
At present, you rely on consumers that navigate to your website to buy your product. It can be from organic traffic, paid advertising, or direct navigation. The problem is that people might not do this every day, but they are active on Instagram every day.
In fact, 1 billion people use Instagram every day. So there is a big opportunity for your target market in this category.
easy right? This post is only an ordinary picture that includes one brand product.
You also see product labels based on names, prices, and links to buy them. What must be done is just clicking the tag, and they will be directed to the website.
It’s much easier than having to search the product manually by opening a web browser. Posts that can be purchased increases conversion.
14. Respond to comments and messages
I know this might seem like a task that spends time and tires, but you need to respond to your followers on Instagram. By responding directly to your post, you will add human elements and personal taste to your brand, which is highly valued by people.
This strategy is very important if people ask questions or voice complaints about your business. Responding to this comment as soon as possible to produce resolution. It shows other users who see your response on social media that your brand appreciates customer service.
Consumers are willing to pay more for good service. You can expect an increase in sales by communicating with customers effectively on social media.
15. Connect your followers to your Facebook page
If your company has an Instagram profile, you must also have a Facebook page. Since Instagram is acquired by Facebook, these two platforms have many features that work together. I mentioned this before when we talked about running targeted ads.
Now you can synchronize your Instagram followers with your Facebook business page.
After this process is complete, you can use Messenger Bot to maintain the user. There are more than 300,000 monthly bots active on Facebook Messenger. Obviously, other businesses have taken advantage of this strategy.
Use now now before the competitor’s bot stole your customers!
Conclusion
You cannot rely on their own website traffic to sell products. Take advantage of other distribution channels. Social media affects consumer purchasing decisions, including Instagram
Because Instagram grows at a very fast level, it makes sense to use this platform as the main method in encouraging sales.
And as you can see from the list above, Instagram has features that allow businesses to sell goods directly through the platform. If your Instagram marketing strategy needs to be improved, see the guide in this article. All of these strategies will help you increase the effectiveness of using marketing through your Instagram and increase sales as a result.
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