It’s Friday afternoon, and your team is jonesing for Happy Hour. For the previous few weeks, you’ve been going to a similar ol’ bar by your office, so you to decide it’s time to try anything new. What do you do?Step external and walk around until you find a new spot?No, you hop on Google and let it conduct the search for you. Your ideal post work pub is nearby, open right after work, and offers a few gluten free options so your entire team can partake. You plug these criteria into Google, and also you’ve got three viable options at your fingertips — in a handy map format to boot.
Pause. Have you ever questioned how Google can whip up such accurate, precise solutions in so little time … and present them in such an easy to read way?Moreover, what are those restaurants doing to get featured so dominantly on Google’s search engine outcomes pages SERPs?Heck, I’d love my company to pop up when consumers search for standards relevant to me … wouldn’t you?No one knows precisely how Google’s set of rules works — but, there are a few ways to prepare and optimize your web page content so Google knows what content material to feature on the SERPs for the a lot of searches people conduct to find you. This is where established data comes in. Structured data could make your association more seen to knowledge customers and increase your click through rate by up to 30%. Not sure what structured data is?That’s OK.
By the end of this guide, you’ll be a based data wizard — and your website will reap the advantages.